Julie Poissant

Responsible for territory strategy, sales and service Responsible for Canadian market research, fine-tuning product mix and satisfying market demand through strategic analysis and calculated recommendations. Established a healthier ratio per gender/category throughout dealers thus increasing sales results and increasing net profits. Built strategic partnerships, negotiated and established “Shop in Shop” concepts within select retail partners thus increasing ORAGE Brand recognition resulting in increased sales results and higher sell-through with higher gross margins resulting in increased wholesale sales. Created and implemented improved MAP Policy for ORAGE, linking company website and retailer pricing, improving relationships and achieving better “Go to Market” strategies. Improved department communications in order to optimize product, assuring timely deliveries and solidifying relationships with all retail partners.

Responsible for territory strategy, sales and service. Supervised and oversaw all business aspects related to this premium ski, outdoor and fashion brand. Managed independent retail and franchise partner accounts Guided and instituted marketing, merchandising and product strategies specific to the Canadian market in order to increase brand awareness in Canada. Delivered quarterly and annual sales goals and insured sales performances in accordance with targeted net margin for my territory. Created and conducted technical clinics for retail partner sales forces Established new accounts and successfully managed existing business relationships in accordance with company goals and guidelines of growth through exclusivity and strategic brand positioning.

Responsible for planning and maintaining set KPI's such as GM%, TGM%, EBIT and overall Net Sales. Designed and established Sales Programs, increasing profitability while achieving required Sales growth. Developed strong relationships with Key accounts, Franchise Partners and Retail Partners, resulting in increased brand loyalty and long term sustainable business relationships. Inspired and solidified sales team by optimizing strengths and increasing team participation resulting in increased sales thanks to increased morale and greater ownership of goals and strategies. Designed and conducted in-store sales clinics and technical seminars for retail sales forces and partners. Managed Inventory OTB levels. Coordinated all sample requirements in accordance with yearly budgets. Planned and executed an increase of long-term profitability for both Peak Performance and its customers by establishing targeted local marketing strategies to increase brand awareness throughout Canada.

Responsible for territory strategy, sales and service. Supervised and oversaw all business aspects related to this premium ski, outdoor and fashion brand throughout the Province of Quebec Managed independent retail and franchise partner accounts Guided and instituted marketing, merchandising and product strategies specific to the Canadian market in order to increase brand awareness in Canada. Delivered quarterly and annual sales goals and insured sales performances in accordance with targeted net margin for my territory. Created and conducted technical clinics for retail partner sales forces Established new accounts and successfully managed existing business relationships in accordance with company goals and guidelines of growth through exclusivity and strategic brand positioning.

Managed apparel sales force and merchandisers for the Province of Quebec. Fostered exceptional relationships with major key accounts in the Province of Quebec through communication and goal investment resulting in steady and substantial sales increases for Columbia. Prepared annual and quarterly sales forecast templates for the sales team based on Columbia Sportswear corporate goals and projections. Coached and trained sales team in order to ensure goals were met. Optimized sales presentations in order to improve and maximize account sales results.

Responsible for over 75 accounts in the South Shore and Eastern Township territory. Took daily inbound calls and key-entered orders, faxes, backorders and credit memos for assigned accounts and clients. Shattered sales records by leveraging my passion and drive and creating new and imaginative opportunities. Cultivated strong relationships through careful analysis and subsequent strategic planning for each account. Planned and lead technical training sessions for all staff in all accounts to promote brand and increase retail sales Awarded Canadian Best Sales Rep of the Years in both 2005 and 2006

Fashion Design/ Sourcing