julie burchett

senior director of marketing

About

I lead product marketing teams in driving revenue, developing strategic programs, and improving processes. Team-centric and development focused, I encourage continual improvement in my team and myself. I exhibit strong business acumen and superior communication skills. Capabilities: Go-to-market initiatives, programs, and processes Sales enablement and product training for sales readiness Analytical approach and capability, including sales forecasting, pricing, and marketing metrics Optimizing event presence, including trade shows and national sales kickoffs. Strong and persuasive communicator

Country

united states

City

saint louis

Industry

publishing

Skill

publishing, marketing, marketing strategy, competitive analysis, strategy, email marketing, product marketing, sales, marketing communications, marketing management, sales presentations, higher education, academic publishing, management, public speaking, content development, salesforce.com, content management, forecasting, business communications, pricing, national sales training, sales enablement, business acumen, healthcare marketing

Experience

senior director of marketing

admissions coordinator and counselor

ranken technical college

1994-6 - 1996-6 · 2 yrs 1 mo

Counseled prospective students on available programs and admission milestones. Managed class rosters and communicated frequently with prospective students to ensure full class roster each semester. Maintained prospective and new student database. Wrote copy for prospective and new student mailings.

interim senior director - product marketing and marketing communications

elsevier

2018-6 - 2018-11 · 6 mos

* Lead marketing team in driving $300M in annual revenue. * Lead a team that balances efforts to optimize a declining core business while growing a newer technology business in a competitive market. * Build a cohesive team through that focuses on a solution approach while simultaneously managing the complexities of individual product portfolios. * Align both processes and team dynamics to create a well-functioning team. * Support complex decision-making in high growth areas and influence strategic approach. * Strategically lead NCLEX NG marketing program and drive new approaches and improvements to existing programs. * Developed and led an internal networking event that inspired and provided practical approaches to attendees.

marketing coordinator

the roho group

1996-6 - 2000-1 · 3 yrs 8 mos

Managed sponsorships, promotional materials, and legal files. Worked with agencies on logo development, package design, and collateral creation. Wrote copy for sell sheets and device user manuals. Maintained brand images and contributed to vendor decisions. Ensured print quality for all marketing efforts.

marketing manager

the roho group

2000-1 - 2001-3 · 1 yr 3 mos

* Launched medical product to a consumer segment, driving new revenue through events and advertising. * Wrote radio advertising copy, product sell sheets, and press releases. * Created training materials and an e-newsletter for international distributors of company’s products. * Developed product instruction manuals and ensured compliance with trademark and regulatory guidelines. * Worked with freelancers and creative agencies to achieve promotional goals.

Education

southern illinois university

southern illinois university edwardsville

business administration

1996-1 - 1999-1 · 3 yrs 1 mo

Achieved MBA while employed full-time. Concentration in marketing.

gies college of business - university of illinois urbana - champaign

business administration

1990-1 - 1994-1 · 4 yrs 1 mo

Business Administration major, with emphasis in Organizational Behavior. Worked part-time for the university's training and development department, where I wrote introductions for conference speakers, introduced speakers at events, and tracked enrollment in conference offerings. Activities and Societies: Delta Sigma Pi Fraternity: Secretary / Executive committee; Chi Omega Sorority