julie mccoy

* Launched new online learning libraries and library updates across several healthcare markets and via retail, enterprise, and reseller channels. * Defined positioning and competitive advantages for the ICD-10 live and online training products. * Developed marketing and sales strategy and collateral across product lines, including sales presentations, sales kits, brochures, website copy, direct mail and email promotions, and lead generation campaigns. * Created and presented sales training for internal and reseller sales teams for online learning libraries. * Conducted customer focus groups, one-on-one interviews, and monitored and analyzed customer/decision-maker/end-user feedback and research to inform and focus product and marketing strategy.

* Conducted in-depth customer and market research for the Credentialing and Medical Staff markets to define the core customer and align product strategy and market needs. * Reached new segments of the Residency market by developing eLearning courses for residents and creating and maintaining the Residency Manager Blog and the market Twitter account. * Initiated the redesign of Credentialing Primary Source Verification Directory and collaborated with the technology and marketing departments to clean the data, optimize the search function, and update the user interface. * Participated in the initial redesign of the Credentialing Resource Center (CRC) website, conducted customer research with development partners, and conceptualized a new design based customers’ feedback. * Recruited, oversaw, and managed freelancers for several newsletter products.

* Manage live and online business lines with direct responsibility for product development, marketing and sales strategy, and meeting revenue targets. * Lead go-to-market team through new product launches, including development of email, direct mail, and social media marketing campaigns, lead generation efforts, and inbound and outbound sales launch plans. * Identify and build new areas for revenue growth, including corporate and conference sponsorship programs, job boards, and corporate memberships. * Analyze and monitor competitor offerings, marketing trends, and internal marketing data to identify new markets and customer needs and inform product, marketing, and sales strategies. * Lead potential client scoping calls to drive new business and create solutions that meet their needs by customizing off-the-shelf products. * Manage project management tools and practices across business lines, including product road maps and production pipelines.