Julie Cheam

- Define and implement a 5-year strategic sales roadmap in order to drive revenue growth in mature markets and extend market presence for emerging markets - Determine pricing, targets and monitor our sales margin - Develop and strengthen customer relationship to enhance value and ensure long-term partnerships - Implement Sales tools efficiency and drive Sales Excellence - Manage and develop the APAC Sales Team of 25+ (China, Australia, Thailand, Indonesia, Japan, Korea…)

Develop strategies & offer of Running / Walking / Nutrition & Care brands, from the supply to the commercialization (communication, merchandising) for North Asia Decathlon stores (China, HK, Macau, Taiwan, Korea, Japan). Brands : Kalenji / Kiprun / Evadict Management of : - Walking / Running / Nutrition & Care teams (Total of 30 persons : Product Managers, Designers, Supply Chain Managers, Communication Managers, Commercialization Managers, Merchandisers, Financial Controller) : - a P&L of 270 M€ +15% TO Growth

General Management of the Offer, Supply Chain, Online & Offline marketing, Communication & Merchandising for Decathlon Nutrition & Care in North Asia (China, HK, Macao, Taiwan, Japan, Korea): • Define the development strategies in China • Select and create the best profitable offer for Chinese customers • Make the offer available online & offline in China & commercialize it • Manage all communication policy to develop nutrition & care products awareness • Focus on the improvement of customer experience and company image at all touchpoints. • Control offer, price structure and budget allocation

- Accompany Andros China 2026 Target with Sales Growth Acceleration, Sales Effectiveness and Transformation - Lead Sales Transformation program through 5 levers: Sales Force Effectiveness / Sales Enablement / Sales Strategy / Sales Talent Management / Sales & Marketing Alignment – and represent Sales in other Transformation Programs - Sales Project Management, resource allocation and career development - National Point of contact of International KA / Projects / Associations

Management of South China (6 provinces) Sales Team & Guangzhou Office (16 persons) for all channels : - Food Service - Retail - B to B and Export in Hong-Kong / Macau / Taiwan Achievement 2017-2018 +26% in value 2018-2019 +25% in value

In charge of Quick Service Restauration (Subway, Starbucks...) and Lodging (Hilton, Mariott...) customers + Mission of Learning Ambassador for Sales Headquarter (50 persons) : - Methodology & BP sharing among the regions - Facilitate & Encourage to try new ways of learning - Organize Internal Learning Sessions - Internal coordinator with other functions regarding Learning/Training linked to Sales

In charge of the business development of the Away From Home Channel, for MIZONE, the strongest brand of the Worldwide Water BU of Danone (2015 Total AFH business : 150 million euros) and Route to Market Manager (RTM Manager) - Increase our sales in our prioritize channels (new distribution model, Trade Marketing...) - Build out a Route to Market for National AFH business to improve the store coverage, execution in stores, optimize our investment including distribution model and organization recommendation. - Management : 1

In charge of the Business Development of the Away From Home Channel, for Danone Dairy France (2015 Total Business 60 million euros) - Organization of the biggest International AFH fair : SIRHA (Salon International de la Restauration de l'Hotellerie et de l'Alimentation) http://www.sirha.com/ - Developing new tools to improve sales force efficiency (Automatic data collecting tool between our wholesalers and us) - Specific project management : dedicated externalized call-center

In charge of 1/3 of France, 32 millions € turnover - Management of a Sales Team of 6 Regional Sales Managers : - Recruitment - Training in Sales Methods and Managerial Skills : Field support + collective training - Mid-Year / End-Year assessment ( Skills assessment / Individual Development Plan) - Weekly / Monthly follow-up + annual collective and individual targets

- Build and sell Annual Promotion Plan by National Reseller (France Frais / Pomona Passion Froid / Transgourmet...) + METRO Cash & Carry - Promotion plan analysis - Build Trade Marketing Promotions for our National Key Accounts (Subway / Metro / La Croissanterie...) - Trade Marketing Budget 250 K€ - Cross-functional work with Marketing / Sales / Finance / Purchasing / Legal departments Achievements : - Pilote and manage a test of New Dessert Concept, on 3 POS at Subway (QSR) - National rollout in progress : Target 300 POS. - Fridges policy overhaul : from 110 K€ expenses / year, with free of charge fridges to 20 K€ turnover - Launch of our innovation "Yaourt Danone Special Cuisine" in National catering companies (Sogeres / Elior / Compass...)

In charge of 10 departments of East of France - Management of Regional Resellers: € 5 Million turnover and 52 Food Service customers - End customer turnover development - Negotiation of Regional contracts - Resellers Sales Force training (field support, sales meetings) - Regional budget: 20 K € - Customer relations (PR) and Regional fairs - Management and training: 2 interns Achievements: - 2009 sales vs. 2008: + 4% (Negative National trend) - 2010 vs. 2009: + 17% (National trend + 5%)

- Development of a listening / tracking and jamming solutions for Intelligence and Police Services - Selection of the suitable offer - Development of communication tool for the end customer - Cross functional work with Marketing / Sales / Competitive Intelligence and Purchasing departments