Julia Rigolin Araujo

Continuing trade marketing work, I'm responsible for: - Managing the loyalty program - Garagem Motul, organizing the first regional partners’ meeting at our office in 2025 and developing the expansion plan for 2026; - Organization of meetings focused on our internal stakeholders; - Designing and implementing sell-in/sell-out campaigns across various channels (distributors, direct sales); - Development of new channels (RTM); - Co-creating strategic marketing plans with our distributors; - Monitoring and co-management of the trade marketing budget.

Focusing on generating value for the various channels and their POS, and boosting sales, I am responsible for: - A loyalty program that connects the Brazil head office, official distributors and their selected retail customers called Garagem Motul, working both on the operational side and on performance analyses that support commercial decisions, so that these premium POS can replicate the brand image and be the key to the business's sell out; - Development of promotional and POS materials, and also support in the POS identity, contacting various suppliers; - Organization of meetings focused on our internal customers; - Structuring sell-in/sell-out campaigns for various channels (distributors, direct sales); - Monitoring sell-out pricing; - Development of new channels (RTM); - Monitoring and co-management of the trade budget.

Continuing my work as an intern, I was responsible for: - Inputs for the network's expansion plan, including geomarketing studies, and all processes involving opening new stores; - Management of POS renovation projects, development of POSM, and consequently, contact with multiple suppliers; - Management of the Cooperative Fund; - Analysis of sell in and sell out, share and competitors; - Monitoring and controlling the budget; - Development of new projects to add value to the customer; - Seeking to understand customer demands, together with the sales team, to formulate personalized strategies, focused on both retail and wholesale.

Developed activities that delivered value to the dealers and end consumers and activated the brand at point of sale, helping to strengthen its identity and visibility, and maintaining brand awareness aligned with the global strategy. - Assistance with Sell-In/Sell-Out/360 campaigns; - Development, control and allocation of POSM in stores; - Conducting Geomarketing studies (Cognatis - Nettol) to analyze potential regions for new points of sale in the country, aligning to the company's expansion plan throughout the country; - Standardization of stores aligned with the brand's global design strategy through processes to revitalize Official Dealers and analysis of the application of the brand in other channels; - Process for new points of sale, monitoring since the intention to open, until the inauguration; - Management of the Cooperative Funding platform, which encourages Sell-Out actions and characterization of the point of sale with the brand through a co-participation investment between the company and the dealer; - Sell-in and sell-out analyses (Neogrid platform data) to understand the potential of each POS; - Contact with facade suppliers, POSM and logistics operations to ensure the quality of processes; - Trade marketing routines within SAP.

Aimed to make the customer experience unforgettable through: - Assembling and sending personalized travel material; - Acting as an intermediary between the sales and operations areas; - Pre-trip contact with the customer; - Contact with internal material suppliers.

Transforming clients' dreams into reality by assisting with: - Projects for architectural and interior design executives; - Production of 3D models; - Production of rendered images for project presentations; - Surveys (measurements) of project locations; - Production of content and posts for social media.

Contact with external stakeholders, and responsible for disseminating the brand/concept of the junior company throughout the state of Paraná, giving more visibility and adding value to the movement through: - Writing press releases and distributing them in the media; - Opening contacts in communication vehicles and building loyalty among partner journalists; - Creating and organizing a database; - Structuring the clipping, strategic press plan, and creating a press release base; - Research and production of content focused on the diverse people's profiles to formulate rich content, such as e-books and newsletters.

First contact with a state-level organization, expanding networking, and also first time working in the communications area through: - Research to formulate the communications plan; - Management of the press area: opening contacts in communication vehicles, writing and disseminating press releases.

Meeting clients' needs and making dreams come true through: - Interior architecture projects and details; - Production of 3D models; - Production of rendered images for project presentation; - Production of environments to be photographed.

Continuous development of the company and generation of value, carrying out: - Technical assistance in the architectural projects; - Supporting the executive board

Management of a group of 4 people within the organization of an event produced by the Junior Company EMPEC, UPDATE, seeking to make the guests' experience the best possible, carrying out: - Division of tasks and monitoring of activities through weekly meetings and Trello; - Closing of partnerships and suppliers; - Production of the event's infrastructure.

Work on activities involving human resources processes and organizational culture, developing a sense of unity, belonging and motivation in the company, and helping members to develop with: - Performance reviews; - Feedback; - Internal meetings;

Cowork with 2 more people on the content team within the organization of an event produced by the Junior Company EMPEC, UPDATE, carrying out, in order to generate the best possible experience for the guests: - Research of content and speakers; - Management the hiring process of speakers; - Setting up the program. Note: We brought an international name that I recruited for the event, and in addition to, together with the team of almost 20 people from the organization, we held the largest edition of the event in the history of the organization in an unprecedented location, with an audience jumping from 84 to 169 people.

Strategic Marketing Management at Ohio University, an Executive Program in partnership with LAIOB.

Marketing Technology Undergraduate Course.

''Lato sensu'' graduate course in business administration Trecsson/FGV in the city of Maringá - PR, with certification by EBAPE - Brazilian School of Public and Business Administration, and by EPGE - School of Postgraduate Studies in Economics.

Bachelor's Degree in Architecture and Urban Planning, with study and development of a Coworking Space as final project.