Julia Patkowski

Lead end-to-end brand campaign launches across digital and offline channels, driving traffic, engagement, and conversion in the womens category. Partner with cross-functional teams across CRM, Creative, Social, Retail, Merchandising and Wholesale to deliver cohesive, customer-centric experiences and enhance site UX and functionality to improve performance and support long-term growth.

As Sr. Manager of Digital Global Brand Marketing, I am constantly seeking new ways to meet our consumers where they are and provide them with digital experiences they want to engage with. For us at Vans, it is always about our consumer first and showing up for them in the most authentic way to build brand love and bring them into our Vans family. Within our organization I spearhead the gaming and virtual product strategy as well as the digital distribution strategy for our music, art and street culture pillars. Notable Projects: Vans World: Exclusively on Roblox - Join now! Roblox.com/vans Sidestripe Sessions - Vans.com/music

Vans is rooted in creative expression. Through the lens of creative expression, Vans seeks to impact our greater community through action sports, music, art and street culture. We are constantly inspired by our expressive creators, athletes, artists, musicians and ambassadors that have helped shaped Vans to be what it is today.

Clique Media (now Who What Wear) is the parent company of digital content sites Who What Wear, Obsessee, THE/THIRTY, and College Fashionista, and formerly MyDomaine and Byrdie. Clique’s two key marketing offerings, Clique Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. As Sr. Integrated Marketing and Brand Strategy Manager it was my responsibility to ideate brand campaigns to achieve client goals to resonate with new and existing audiences across all platforms. Working across digital, social, influencer, and event marketing, I would lead campaign development from the brainstorm to execution, ensuring all elements of the proposal ran flawlessly from start to finish. Additionally, I created all proposal content and marketing materials that deliver and illustrate multi-platform client focused solutions and served as a lead in post-sales execution, including photoshoots, event production, and campaign management. Top Clients Include: Cartier, Marc Jacobs, Pottery Barn, Adidas, Sorel, AG, Ugg, Nordstrom, Gap, Old Navy, and Walmart

Los Angeles Magazine is the definitive resource for food, culture, arts & lifestyle content that defines Los Angeles through Print, Digital, and Experiential Media. As Digital Marketing Manager I developed innovative integrated marketing campaigns for clients to effectively reach client objectives and goals. I implemented and executed all integrated online email, social media and native advertising campaigns. It was my responsibility to implement and optimize digital campaigns in DoubleClick while utilizing analytics to evaluate user experience. Working on each campaign from pre-sale to campaign wrap, I provided post-campaign reporting and analysis against ROIs and KPIs to provide valuable learnings for both the client and LAmag.com.

Evaluate client KPIs to develop a consistent and effective brand message utilizing PK4's suite of products. Manage and build positioning recommendations to enhance partnership branding initiatives with a comprehensive marketing plan. Perform research analysis to predict future trends and identify key audience. Develop integrated solutions and issue buying guidelines with the Publisher Development team.

Responsible for meeting all Sales Planning needs for the Digital Media Sales team. Work closely with sales team to understand client goals, brainstorm potential solutions and custom opportunities. Manage media planning expectations and offerings with Ad Ops, and Management team for consistency and accuracy of all campaigns. Maintain communication with Account Executives and Account Managers to ensure campaign needs are being met and client is provided with all necessary elements of campaign status from beginning to end. Work closely with Planning Director to tactically achieve goals and maintain templates monitoring sales revenue of closed deals for better understanding of lost business for future sales process improvements. Work with Inventory and Research to determine package pricing for new offerings and implement new offerings where applicable.

Strategic Planning/Account Service Coordinator Responsible for all reporting, forecasting, and revenue analysis for the Entertainment Ad Sales Western Region Ad Sales team. Work closely with Account Service, STPL, and Sales teams to develop new business initiatives and understand delivery of current client spending. Spearhead Movie Studio Category, providing full analysis of client revenue history and growth projections. Other responsibilities include: Supervise Account Service team in their everyday allocations. Identify issues/challenges for growth opportunities. Provide sales team with pacing and liability reports weekly. Liaison for Western Region communication to National Offices on current business reporting and analysis.

At DreamWorks Animation I learned how to plan and execute major marketing events. My role involved working with the Marketing team for internal client events, movie premieres, and fundraisers. Major responsibilities involved developing guest lists, researching venues, organizing vendors and solidifying RSVPs. Additionally I attended and worked all events to ensure they ran smoothly and all issues were immediately addressed. Working with high profile clients and talent in a professional manner was key to ensuring the DreamWorks Animation brand message and values were upheld. Specific events I planned and collaborated on include: - Monsters Vs. Aliens Movie Premiere - Jeffrey Katzenberg's "Night Before" Oscar Fundraising Event - Internal Client Movie Screenings