Juliano Previtale Sales

Responsible for defining, planning, and executing the company's commercial strategies, aiming for sustainable growth, increased market share, and higher profitability. Involved in team management, developing commercial policies, building customer loyalty, and seeking new business opportunities, with a focus on efficiency, effectiveness, and efficacy.

Responsible for managing the VSM Abrasives range, in the implementation and control of strategic actions for the metal/mechanical industrial market.

- Budget planning and control. - Implementation and control of customer result indicators and distribution channel profiles, in order to analyze scenarios for decision making, such as sell-in and sell-out actions, as well as monitor pricing policies and market research. - Strategic planning for segment diversification, new product development, brand positioning, distribution channels and market trends. - Ensure Benchmarking processes to control offers and contribution margins. - Management of communication platforms such as: sales promotion, online/offline marketing, social media, mobile, direct marketing, as well as management of fairs and events.

- Responsible for the implementation and control of strategic actions to the distribution market in the construction segment in the national territory. - Realization of the business plan, commercial and pricing policies, development of new products for distribution via wholesalers and large construction retailers. - Planning and control of management reports such as sales forecast, budget, and income statement (P&L).

- Responsible for the business unit via distribution channels in Brazil and management of sales strategies and actions focused on the industrial and construction market. - Development of commercial policies, price lists, categorization of customers and product lines, Benchmarking processes and market research. - Planning and control of offers and contribution margins by SKU, as well as development and implementation of new products. - Analysis and issue of management reports such as sales forecast, budget, and income statement (P&L). - Implementation and monitoring of actions and promotions for the POS (sell-in and sell-out). - Technical application management.

- Evaluation of sales team results through commercial reports such as targets controls, visits, tests and potential deals. - Support to sales representatives regarding the development of potential customers, product demonstrations and commercial negotiation. - Training for all products sold (abrasives, electrical and pneumatic machines).

- Responsible for customer service on external visits and prospecting for new business opportunities in the São Paulo region. - Preparation of commercial proposals and negotiations with customers, as well as commercial representatives throughout the country.

Execution of purchasing processes, including negotiation and fulfillment of orders in indirect materials, purchase registration, in addition to price and quotation analysis.

- Preparation of quotations, registration, and release of orders, as well as follow-up of the delivery process. - Answering customer queries and complaints.