Juliane Farinazzo, MBA

Planned and executed over 50 multi day events for various clients across North America, Europe and Brazil. Led the event business, overseeing end-to-end event logistics, strategic marketing planning, and business development. Managed international projects up to senior executive level, with budgets ranging from USD250K to USD10M. Event types included product launches, annual meetings and awards, training events and incentive trips.

• Mediating between clients and account teams to achieve fluidity in planning between campaigns and events. • Responsible to provide project management for all events, marketing plans and campaign deliverables to deadline, brand standards and ROI. • Fostering a positive environment to ensure the client's interests is clearly understood and achieved. • Leading brainstorming sessions with creative and account teams to develop tactics. • Project management from start to finish, including strategic input to help define event goals, strategies and measurement criteria. • On-site event management including vendor and client management, securing event locations and overseeing logistical management. • Management of the event team while travelling. • Media relations management before, during and after events. • Pitching event tactics to clients. • Working closely with account teams to produce event materials. • Reviewing all relevant event material prior to account executive sending for client approval. • Attending strategy meetings for new business. • Making decisions on a daily basis to ensure profitability and quality. • Working with account manager to ensure internal and client presentations are on time, professional, engaging, persuasive and supported by a sound rationale. • Ensuring timely and informative communication takes place between the partners, account team and clients. • Maintaining knowledge of marketing trends and best practices – specializing in event planning and management. • Responsible to manage the event budgets up to a half million dollars.

Responsible for the delivery, set up and tear down of signage and equipment used at a number of sporting events (Truck Pull, 10K Run, etc.) and special events (Kick Off Pep Rally).

• Responsible to explain features, benefits and pricing of SMART's training offerings to customers and resellers in order to influence and assist them in selecting and purchasing the most suitable training offering for their needs. This included helping them understand when, where and how they will benefit from our training. • Responded to RFIs about features, benefits and pricing of SMART’s training offerings, and taking and fulfilling orders via phone and e-mail. • Assisted in scheduling and planning SMART training and certification events in North America and internationally, performing any task necessary to generate, fulfill and track training and certification events. • Responsible to negotiate and manage domestic and international venue contracts. • Attended and managed on-site registration; working with staff to ensure all logistics and catering needs are set-up as planned, and to coordinate any last-minute adjustments. • Assisted in coordinating and executing training campaigns, including e-mail and telephone campaigns, and liaising with customer information staff throughout. • Provided special assistance on key training service campaigns requiring specific guidance and messaging. • Project management from start to finish, including strategic input to help define event goals, strategies and measurement criteria. • Managed external vendors and suppliers. • Ability to input and track budgets for trade shows and events. • Maintained knowledge to set up and use SMART products. • Ability to work with project coordinators to manage the creative elements of event banners and related material. • Compiled, monitored and reported quality-control metrics for training events. • Coordinated logistics from planning to follow-up, including arranging catering, equipment, safety, promotions, sponsorship, SMART representation, services, delivery, post event maintenance, and reports.

Events Consulting Company focused on organized corporate events • Provided leadership to permanent and freelance staff • Structured and hired for the events department • Supervised all contracts with clients • Provided project management from start to finish, including strategic input to help define event goals, strategies and measurement criteria • Maintained ability to work with project coordinators to manage the creative elements of event banners and related material • Acted as Events Logistic Coordinator, communicating with all vendors and suppliers • Tracked and managed all budgets for events and tradeshows • Coordinated gifts, incentive trips and entertainment for events • Coordinated logistics from planning to follow up, including equipment, safety, promotions, sponsorship, services, delivery, post event maintenance and reports Accomplishments: Created a new business for the holding company which increased revenues by 40% and profits by 30% in 2008

Human Resources Consulting Company focused on outdoor training and experiential learning • Reserved hotels, restaurants, shuttle service and other customer reservations • Maintained and documented administrative database • Managed vendors and suppliers • Coordinated logistics from planning to follow up, including equipment, safety, promotions, sponsorship, services, delivery, post event maintenance and reports • Experienced in working with organization and operations staff of different industry leaders such as: Citibank, KPMG, Roche, Santander Bank,, Vale Inco, Diageo, Nestlé, Arcelor Mittal, and Whirlpool Accomplishments: Responsible for developing company’s marketing of television shows and specialized magazines generating an increase in demand for our services by 15%

Student travel agency providing products and services in the field of educational and cultural traveling for the young and students. Responsible at sales overseas courses, high school, extension, tickets, international assistance and student card Accomplishment: Sales Representative winner for 2 consecutives months, handling multiples contracts up $ 30.000,00 each.

• Assisted Brazilian tourists during their summer vacation – providing translation and navigation Accomplishments: Employee of the month