Juliana Reyes

- Entrega de resultados com aumento da participação (share) da área de 1% para 7% através de desenvolvimento de réguas focadas em aquisição, retenção e recuperação (cross sell, cashback, churn, winback, carrinho abandonado, etc.) - Gestão de toda a equipe. Com feedbacks, rotinas de 1:1, PDI. - Interface com equipes multidisciplinares (analytics, dados, CX, comercial, etc) - Reestruturação da área com foco no momento de vida do cliente e elaboração de métricas para acompanhamento. - Metodologia ágil - Gestão de projetos - Desenvolvimento de KPIs chave para a área e para o negócio. - Acompanhamento de metas. - Atuação em todos os canais de crm (email, app push, web push, whatsapp e SMS). desenvolvimento estratégico para cada canal de crm com segmentação por ticket, por perfil. - Aplicação dos estudos por RFM, LTV. - Desenvolvimento de calendário promocional junto a equipe comercial. - Análise e recuperação de reputação de IP. - Réguas de reengajamento do canal. - Aquisição de optin entre canais. - Ações on site para engajamento de tráfego. - Testes A/B para validação de argumentos, CTAs, etc com definição de objetivos e métricas. - Interface com a plataforma Insider

- Atuação canais dirigidos: Email / WhatsApp / PUSH App / WebPush direcionados ao site. - Gestão do time e de processos envolvendo a área: Follows semanais com a equipe, quinzenais individuais e feedback mensais aumentando o engajamento da área. - Contribuição na implementação de jornadas na Salesforce Marketing Cloud buscando otimização. - Interface direta com fornecedores com atuação em meetings em inglês. - Estruturação e desenvolvimento de Plano de reengajamento, warmup e recuperação de optin (cross com outras mídias para estimular a adesão).

- Management of targeted channels: Email / SMS / PUSH targeted to E-commerce. - Performance in the customer's life cycle > Strategies to increase LTV: Stimulation of repurchase / Preventive activations to churn / Profitability actions through personalized segmentations. - Rules implementations and journey planning seeking to optimize all channels. - Team management / Metrics Structuring / Measuring results / Executive reports / Relationship with the commercial area

Responsible for structuring communication and customer relationships with loyalty strategies and specific and segmented approaches. Development and automation of relationship rules and journeys for Anniversary, anti churn, research, re-engagement, cross sell, aiming at repurchase and first purchase incentive. Monitoring of KPIs, reports of actions and development of reports. Use of the Responsys platform (Oracle).

- Acting in the marketing/CRM area with a focus on targeted communications from the proprietary channels (e-mail/SMS/PUSH) of the three banners (Extra.com / Casas Bahia and Pontofrio). - Comprehensive experience in all strategies: Blast, segmented, automated emails (abandoned cart, cross sell, up sell) / Customized and implementations of rules and journeys (anniversary, repurchase, re-engagement, etc.) / Warm up and Rump up / NBO application. - Basic cleaning / Development of performance-oriented reports for the channel / Reports to the commercial areas / Strong communication with all teams - Monitoring and analysis of KPIs: Goals, GMV, ROI, Email Revenue, % Conversion, % Bounce, Open (%), Click (%), Deliverability, SRD, IP Reputation, %Complaint, %Spam, Spam traps - Platforms: Adobe Campaign / All In / EmailVision / Return Path (Validity) - Main challenges and lessons learned: monetize the customer without being inopportune (success metric: revenue per customer). Therefore, the best personalized offer x trigger frequency ratio was sought, so that more engagement is achieved, resulting in a good reputation for IPs and providers, fewer opt-outs and greater revenue.

Carrying out all tasks in the email marketing area. Preparation of promotional calendar, negotiation with the commercial area, preparation of reports focusing on relevant KPIs (opening, clicks, visits, conversion, revenue, ROI, bounce) through Google Analytics, monitoring of base growth, action to capture leads qualified. Use of EmailVision (Smartfocus) and Responsys (Oracle) platforms to trigger emails and produce re-engagement rules, with Warm up and Ramp up in triggering tools transition. Management, together with agencies, of the company's accounts on social networks and participation in engagement actions.

Work in ​​e-mail marketing and CRM area at Tricae.com.br (analysis, results, achievement of goals, implementation of e-mail personalization techniques, triggering, schedules and cross selling). Working with the Responsys platform (Oracle) to apply and implement journeys and e-mail triggering, in addition to performing the Warm up and Ramp up of the base for the triggering tool transfer. Use of Google Analytics to analyze website metrics (conversion, hits, bounce). Development and application of quantitative and qualitative research with the client to better understand their needs in relation to the business. Coordination of the Arts team, creation of campaigns, promotions, relationship with the commercial team (checking trends, market seasonality). Direct relationship with IT to develop improvements on the website/email marketing (A/B test).

Administration and management of company profiles on social media networks with and without the help of platforms (55 social). Transition of e-commerce platforms (VTEX). Analysis of campaigns in the virtual environment, together with the agency. Elaboration of Marketing Planning, Media Planning aiming at ROI, Monthly action plan aiming at sales. Budget administration, management and mkt e-mail triggering for segmented bases through Virtual Target (Serasa Experian). Daily tracking of sales conversion rate. Preparation of briefing, monitoring and approval of advertising pieces. Contact with Google Adwords and daily use of Google Analytics. Knowledge of SEO and SEM. Goal tracking. Monitoring of Trade Marketing campaigns (gifts, event promotion, execution of promotional materials, promotional actions in stores/events) and negotiation with suppliers. We won the Quality Brasil Award, in the category "Excellence in service provision", we started the franchise project and all the communicational part that involves the stores.

Development of e-mail marketing (choice of products to be announced, creation, development and delivery) sales conversion analysis, brief passage through Google Adwords and Google Analytics.

Development of banners using Flash and Fireworks, email marketing and layouts to online shops.

Concluído

Classificado como o melhor TCC da turma.

Com ênfase em Marketing