Juliana Piedade

Experienced business development executive with a strong background in procurement, strategic sourcing, and commercial partnerships. I began my career at Procter & Gamble, where I developed a solid foundation in purchasing, supplier management, and cost optimization across multiple categories and Latin American markets. At P&G, I was responsible for managing regional procurement projects, leading negotiations, and collaborating with cross-functional teams to deliver savings and process efficiencies. Early in my entrepreneurial journey, I was involved in the foundation of Amatools, where I led negotiations with Chinese suppliers and manufacturers, managing international sourcing and logistics. This experience strengthened my ability to navigate cross-cultural business environments and build long-term supplier relationships in competitive global markets. Currently, I serve as Chief Business Development Officer (CBDO) at Varixx, a technology company specializing in smart monitoring and protection solutions for the industrial, energy, and infrastructure sectors. At Varixx, I lead international expansion strategies, manage key client relationships, and structure distribution and representation agreements in global markets such as Latin America, the Middle East, and the United States. My role also involves market intelligence, product positioning, and overseeing pilot projects with strategic partners. I combine a data-driven and relationship-focused approach to create long-term value through innovation, operational efficiency, and commercial excellence. Languages I speak: Portuguese,english, spanish and french.