Juliana G S Saito

Como Group Product Manager na OmniChat, lidero a Tribo de Marketing em uma plataforma B2B SaaS voltada para o ecossistema de chat e-commerce (e-commerce conversacional) com inteligência artificial. Estou à frente de um time de quatro Product Managers, com foco no desenvolvimento profissional de cada um e na entrega de produtos que geram valor para o negócio. Minha atuação combina estratégia e execução: defino a visão de produto, priorizo o roadmap com base em dados e feedbacks do mercado, e garanto o alinhamento entre discovery e delivery. Tenho trabalhado na construção de soluções voltadas à performance de campanhas via WhatsApp, como o OmniTracking, que conecta dados de atribuição de mídia e resultados diretamente às tomadas de decisão da pessoa gestora de marketing. Também lidero iniciativas ligadas a produtos de dados, ampliando o uso de insights para maximizar o ROAS e otimizar os investimentos de mídia. Além disso, estruturo os rituais da tribo, apoio a definição e acompanhamento de OKRs, monitoro KPIs estratégicos (MRR, churn, CSAT, adoção), e atuo em parceria com engenharia, design, dados e áreas de negócio para garantir entregas de alto impacto. Tenho também uma atuação próxima aos stakeholders, CEO e Head de Produto na definição da visão estratégica da companhia nas frentes de Marketing e Dados.

In charge of a multidisciplinary team of 5 talents on digital initiatives in the B2B2C segment. Optimized the digital journey, resulting in a 50% increase in market share for chocolate sales (Mondelez). Responsible for improving a ecommerce sales across 6 retailers through diagnostics, market research, shopper interviews and A/B testing. Oversed agile ceremonies, addressed and removed obstacles. Primary point of contact for stakeholder communication at Mondelez (Marketing, Trade Marketing, eCommerce and Digital areas). Led pitches to retailers for negotiating which functionalities would be implemented. Advised on the creation of an eCommerce division within the agency to support Trade, eCommerce and Digital operations. Directed the recruitment and onboarding process for 25 new hires in Trade, Revenue Growth Management (RGM), and eCommerce at Mondelez. Highlight when nominated for the "Women in E-commerce 2023" Award, organized by ABComm in the E-commerce Operations category.

Leading a Tribe (Nike and Centauro) focused on an e-commerce platform where we develop and improve showcases, search and recommendation mechanisms, e-commerce catalogs, refine pricing strategies and app-assisted selling for Nike and Centauro brands. In charge of 4 multidisciplinary teams, directly developing and coaching 4 Product Managers with different levels of seniority. Additionally, as a GPM, responsible for aligning Product Vision, Strategy, and Execution among 4 squads. Collaborated with PMs to organize and refine the backlog in Kanbanize, create a stakeholder map, and identify key indicators for all digital product. Capable of mediating between the needs of internal and external customers, conducting group and individual meetings to ensure an accurate understanding of stakeholder expectations. Proactively managing conflicts, prioritizing tasks to address urgent demands, while maintaining the quality of product deliveries as a top priority

Managing a team of 3 PMs and leading a Tribe focused on the post-purchase journey, achieving value through self-service across various digital channels such as Chatbots, WhatsApp, Service Portal and Voice Channel for Consul and Brastemp. Achieved a notable 25% rise in digital interactions while decreasing human contact in customer service, facilitating the reinvestment of saved funds from calls into innovative projects within the squads. Responsible for communicate product vision, goals, and progress to senior leadership and other key stakeholders. In charge of budget and resource allocation for the product teams, ensuring efficient use of resources and alignment with financial goals. Managed a Retention Experiment focused on the cancellation process of purchases, where we developed experiments and conducted A/B tests to understand which assumptions could reduce costs. As a result, we implemented a new process that initially reduced costs by 5%. Led the initiative on Digital Accessibility, influencing and guiding all product teams in implementing an accessible purchasing journey. This knowledge was shared with global teams, contributing to the improvement of this skill throughout the organization.

Accountable for defining strategy, product vision, OKRs and enhancing the sales journey for KitchenAid and Brastemp on VTEX plataform. Managing a team of 2 PMs, providing guidance and support them to achieve their objectives and grow in their carriers. Responsible for communicate product vision, goals, and progress to senior leadership and global Teams. In charge of budget and resource allocation for the squads, ensuring efficient use of resources and alignment with financial goals. Overseeing conversion funnel performance and monitoring consumer satisfaction through NPS. Achieved a 2x increase in conversion rate through validation of a new approach to selling installation kits for cooking parts in e-commerce. Highlighting a disruptive initiative during the 2021 Black Friday, leading the first augmented reality campaign on VTEX, resulting in increased product visibility on social media and in the initial stages of the conversion funnel.

In charge of product vision, roadmap, backlog, feature definition and prioritization of Brastemp eCommerce journey. Responsible for acquisition funnel and the conversion rate at every step of sales journey. Collaboration with the QA team in creating and executing test plans to ensure product functionality. Acting analytically and strategically with the CRO team in making data-driven decisions based on user behavior. Supporting SEO specialists, contributing to the definition of keywords and relevant content, and managing the blog to improve ranking in organic search channels. Leading the migration of the VTEX platform for Brastemp.com.br's purchase, service, CRM, blog, and institutional channels, resulting in a significant increase in new users and sessions. Highlighting as the principal contact on a project to unify the entire Brastemp customer journey under one URL, resulting in a 40% increase in organic sessions, consolidated investment in social media.

Líder regional na América Latina do projeto Google Next Mile, com foco em impulsionar a adoção da plataforma GSuite, visando aumentar sua utilização entre os colaboradores. Através de treinamentos, workshops e dinâmicas, gerou o alcance de uma taxa impressionante de 75% de adesão em toda a companhia, resultando na substituição da plataforma Microsoft. Gestão dos serviços de telecomunicações, supervisionando rateio de contas, negociação com fornecedores e coordenação do suporte técnico. Destaque para a Premiação de Pessoas Ninja no Cubo Itaú ao facilitar a implementação de um novo fornecedor, gerando importantes economias financeiras e avanços tecnológicos.