Juliana Cortés

Funciones: •Liderar la estrategia de relaciones públicas para el lanzamiento de la marca empleadora en Colombia incluyendo medios de comunicación, universidades y otros stakeholders. •Planear y ejecutar el plan de comunicación de Dialectica en Colombia de la mano con las áreas de la compañía para identificar sus necesidades y definir los canales más efectivos para posicionar la cultura de la compañía. •Planear y ejecutar eventos internos y externos que permitan posicionar la marca empleadora de Dialéctica en colombia. Logros: •Logré un total de 43 publicaciones en los principales medios de comunicaciones del país así como medios especializados para la campaña de lanzamiento de la compañía en Colombia. •Desplegué una estrategia de talleres de habilidades corporativas orientadas a estudiantes y recien graduados de las principales universidades de Colombia, impactando a más de 500 jóvenes de diferentes ciudades del país. •Ejecuté una campaña de marketing digital para atraer talento a la compañía, obteniendo más de 2000 leads potenciales y logrando una efectividad de los mismos de más del 50%.

Tasks: ● Plan and execute the communications plan for Colombia, Chile and Ecuador in collaboration with the company's departments to identify their needs and define the most effective channels to position corporate culture. ● Consolidate the global brand through the rebranding of Liberty's website in Colombia, internal communications, office branding, intranet and the inclusion of brand language in social media. ● Manage PR and Advertising agencies to ensure their deliverables are aligned to the global brand. Achievements: ● Unified the brand language for three countries in LinkedIn, increasing the number of followers by 20%. ● Achieved an open rate of 78%, through managing the communications plan. ● Executed more than 10 wellness, employee experience and culture campaigns obtaining more than 90% employee satisfaction.

Tasks: • Lead Telefónica's volunteer program in more than 17 cities, developing projects with a social focus both locally and internationally to position and promote it among employees. • Develop and manage strategic alliances with multinational and government entities to amplify the social impact. • Position the volunteer program internally and externally as one of the most recognized in the country through communications, public relations, and marketing Achievements: • Managed more than 100 activities totaling in more than 20,000 volunteer hours over the course of a year. • Managed events and communication campaigns to support the emergency in Mocoa, Putumayo in 2017, achieving donations of more than 500 health and food items

Tasks: • Develop and execute the communications plan for the company's digital transformation project, achieving cultural alignment of the team and implementing an agile work culture. • Execute cultural alignment strategies with the vendor and project team through events, workshops and activities. Achievements: • Established and executed the change management plan for the transformation project, obtaining an 80% adherence rate. • Executed the communications plan for the project team with an email open rate of 90%