Juliana Pedreira

- Recruiting Leader responsible for Americas and Iberian Regions, focused on all Executive level hiring - Responsible for managing an international recruiting team, setting goals, objectives, performance targets and effectiveness measures. - Business Partnering & Management: accountable for stakeholder management for LA&C leadership team across all functions including Sales, Operations, Technology, Marketing and G&A. - Provide internal clients with talent advisory and market insights in order to build a solid recruitment strategy for key positions in the organization - Deliver strong data driven reports to our internal clients through world-class tools such as Linkedin Talent Insights and Talent Neuron. - Support the business transformation by bringing the very best executives as well as new capabilities to the organization such as Customer Centricity mindset, Tech, Digital, Project based methodologies among others - Leverage our global attraction channels by embracing our Employee Value Proposition (EVP), Referrals strategy, Social media strategy and creating unique content across all of our channels that help promoting our revolutionary change and the opportunity people have to make history at PMI by joining our business transformation. #MakeHistory

Making History at PMI! 1. Manage and support delivery of the Talent Acquisition strategy and plan for Regional and Market´s Functions, demonstrating sensitivity to differing business needs; interpreting business requirements and challenges and translating them into successful TA strategies, based on "Consumer Centric Organization" mindset. 2. Actively contribute to the development and deployment of TA Products and Programs (such as Internal Career, new Employer Brand, Digital Attraction Campaigns, Online Assessment tools, Onboarding, I&D projects, etc) as the Project Focal Point for Latin America & Canada Region. 3. Develop an understanding of the internal recruitment needs and the strategic priorities to support implementation of plans to deliver against those priorities. 4. Actively contribute to the creation of an environment in which new and creative thinking is introduced to optimize the TA process. Where possible exploit emerging technologies and explore market trends and candidate needs to build a forward-thinking function. 5. Build knowledge of PMI Talent Acquisition counsel and guidance to hiring managers regarding market employment trends, compensation, skills & attributes, target companies, recruitment strategies, interviewing, assessments and sourcing tactics and channels. 6. Monitor, track and report against performance measures for Talent Acquisition effectiveness and use output to inform process and performance improvements. 7. Continuously improve and adopt market-leading processes and tools, to deliver an exceptional candidate experience across the organization. 8. Manage the candidate onboarding experience providing a seamless transition from candidate to employee.

Regional Talent Acquisition management accumulating the role of HRBP for Brazil operations, in charge of: - Providing support to the business leaders for Vans and Timberland BUs - Internship Program - Onboarding - Local Payroll, labor legislation and union relations - Talent & Development - Internal communication / People Engagement - Budget management - Special projects such as new smart workplace and DC change

Lead end-to-end talent acquisition process as well as provide strong support in the career, succession and retention plan for VF CASA Region Talent advisor to VPs, directors and business managers Development & Execution of the TA strategy and projects aligned to the business goals Development of innovative recruitment tools and methodologies, generating significant savings for the company with a better quality Design and implementation of the Internship and Trainee Program for the whole region (Latin America) Optimization of the VF´s organizational structure in the region, generating important synergies between different brands and countries Recruitment Dashboard/KPIs management such as time-to-recruit, time-to-hire, gender balance, D&I, etc.

• Responsible for planning and achieving strong commercial and financial results for Retail Division. • Awarded "Michael Page Top Fee Maker” for being one of the top Latin American performers in 2014 • Responsible for prospecting and developing new projects for clients, starting at the solution design and sale, until project completion (the candidate recruitment) after care. • Negotiation of commercial terms, depending on project feasibility. Client / Customer Relationship • Prospecting and visiting customers and potential clients. • Development of sales strategies and contract negotiation, based on the assessment of client’s/market’s potential. • Key Account Management – implementation of policies and agreements, maintaining business relationships and developing new commercial opportunities; as well as disseminating information across the company and monitoring customer’s needs.

Responsible for billing and business objectives control (proven track record), developing new customers relationships, creating and presenting business proposals. Management of projects and campaigns related to international mobile marketing. Management of major accounts such as Nestle, Loewe, Shell, Tous, Peugeot, Codorniu, Chicco, etc. Participative leadership in the creation, conceptualization, communication and maintenance of mobile projects and campaigns (apps, display advertising, analytics reports, SEO, CRM, etc

Management of important real estate accounts such as as Queiroz Galvão, JHSF, OAS, Tivoli Hotels & Resorts, etc. Responsible for the coordination, control and execution of advertising campaigns and communication (from strategy development to their placement / final output).