Juliana Medeiros

Digital Product & E-commerce Operations Manager ●Management of e-commerce operations with a focus on performance, efficiency, and integration with the company's strategic areas. ●Lead multidisciplinary teams, promoting the technical and behavioral development of employees. ●Direct involvement in leading structural projects in partnership with the PMO, connecting strategic vision to tactical execution. ●Coordination of operational routines and constant coordination with the Logistics, IT, Customer Service, Sales, and Finance departments. ●Monitoring operational KPIs and the department's P&L, focusing on planning, cost control, and risk mitigation. ●Support for critical systems, including anti-fraud, payment gateway, smart search, and personalized storefronts. ●Representation of the Operations department in strategic forums with senior company leadership. ●Responsibility for website operations, ensuring a smooth user journey, user experience, and integration between catalog, visual merchandising, and fashion trends. ●Execution of integrated sales actions and strategies across product, trade marketing, social media, and promotional calendar. ●Direct customer service support, in partnership with the Customer Success Manager, ensuring agile resolutions and a positive experience. ●Active participation in the double-digit e-commerce growth since the pandemic, with a focus on scale and sustainability. ●Development and implementation of omnichannel initiatives, integrating digital and physical channels for a seamless shopping journey.

●Support and development of digital platforms (website and app), focusing on critical systems such as anti-fraud, payment gateways, search engines, and storefronts. ●Preparation of management reports and presentations of operational indicators to support leadership decision-making. ●Lead the mapping and implementation of projects in partnership with Logistics, Finance, and IT, with P&L monitoring, cost control, and a focus on operational efficiency. ●Co-creation of initiatives with the Customer Experience team, aiming to improve the customer journey and increase satisfaction. ●Support in product catalog management, in collaboration with the Merchandising and SEO teams, ensuring visibility and accuracy in searches. ●Representation of the business area in technology projects, acting as a liaison between operational demands and the technical solutions developed by the IT team.

●Website maintenance and user experience enhancement, focusing on navigability, the purchasing journey, and platform performance. ●Recurrent updates of KPI reports and presentations, providing visibility into operational results and supporting strategic decision-making. ●Interface with brands and agencies to develop special and personalized content, respecting each brand's identity on the website. ●Collaboration with the IT team on continuous improvement projects on the Salesforce platform, ensuring technical evolution and system stability. ●Responsibility for the process of launching and receiving payments from suppliers linked to the area. ●Management and analysis of searches and storefronts through the Linx platform, ensuring relevant results and increasing conversion rates. ●Daily sales monitoring and definition of integrated strategies with the Marketing, CRM, and Social Media teams to drive results. ●Creating and managing coupons and promotions on the platform, aligning with the business calendar and supporting department goals. ●Partnering with Customer Service to ensure the correct application and communication of promotions, discounts, and current conditions to consumers.

Full-Time E-Commerce Analyst ●Completely structured product registration on the Magento platform, ensuring organization and standardization. ●Supported the sales department to define the product mix to be available in e-commerce. ●Defined visual and textual standards for product images and descriptions. ●Optimized text for SEO, focusing on greater visibility and organic performance on the website. ●Executive produced fashion photography, coordinating the team and ensuring adherence to the brand's identity. ●Structured processes and layout strategies for the launch and evolution of the platform, in partnership with department management. ●Aligned website promotional campaigns with in-store initiatives, ensuring integrated communication. ●Participated in visual merchandising projects to adapt and replicate the in-store experience in the digital environment.

Product Care Analyst ●Product management from storage and sorting to shipping to the end consumer, ensuring quality and meeting deadlines. ●Employee training and integration focused on brand positioning and global packaging standards defined by the client. ●Presentation of fashion trends, product launches, and current campaigns to align the operational team. ●Application of standardized global e-commerce rules and procedures in the packaging and shipping process. ●Direct contact with the Zara customer in Spain to receive briefings, updates, and operational instructions. ●Monitoring customer service processes and liaising with the call center to resolve issues related to content and delivery. ●Product measurement and verification to ensure accurate information provided on the website. ●Supporting the customer experience through the correct execution of logistics and service flows.

Quality Analyst ●Fashion production and content for e-commerce, focusing on shopping experience and sales conversion. ●Curated photos, described, and categorized products available on the website, ensuring consistency and visual standardization. ●Adapted fashion looks to align with trends, brand style, and company standards. ●Made inventory corrections and monitored offline products to ensure up-to-dateness and visibility on the website. ●Financially controlled invoice entries for payment to models and agencies via the SAP system. ●Prepared budgets and executed purchases for department maintenance and internal events. ●Supported management and the department in resolving operational and workflow issues. ●Made updates and corrections directly on the Dafiti website for reprocessing and reactivating products that are not moving. ●Resolution of cases forwarded by SAC, with relevant discussions in the Content and Production area.

●Providing support to the sales department, with ongoing support for operational and strategic needs. ●Supporting and updating key customer portals, ensuring up-to-date order and quote information. ●Distributing orders and quotes to the responsible regional team, ensuring agility and commercial coverage. ●Strategic sales management, monitoring opportunities and supporting goal achievement. ●Clarifying customer queries and liaising with internal departments to resolve requests. ●Achieving commercial and operational objectives in accordance with company-established targets. ●Providing direct support to sales management in administrative routines and coordination tasks. ●Living with travel agencies to organize corporate travel, accommodations, and tickets. ●Organizing conventions, training, and events for the sales department, assisting with logistics and liaising with suppliers.