Juliana Cubillos

I connect people's everyday lives to the big business questions that drive brand, organizational, and institutional decisions. Through future thinking, in-depth interviews, ethnographies, and discourse analysis, I turn meanings, values, and cultural tensions into strategy.

•Lead of the strategy team for Walmex •Develop communication strategies for Walmart, Bodega Aurrera, and Sam's Club brands. •Ensure brand strategy consistency across different teams including creative, accounts, and partner agencies.

•Develop 2023 trend report: https://mailchi.mp/342014231bc6/tendencias-2023-cmv-rr-partners

•Design, implement and run the branding, innovation and creativity online workshops (Tools Miro, Paddlet) •Development of communication strategies aligned to the brand architecture and KPI´s • Provide inputs and feedback to the account and creative teams Clients: Grupo Bimbo (ChocoRoles, Príncipe, Bimbollos, Pan Blanco, Triki Trakes)

• Development of communication strategies aligned to the brand architecture. • Management of research team: conducting consumer researches, context analysis, benchmarks, metrics analysis, and social listening. • Provide inputs and feedback to the account and creative teams. • Concepts, trends and insights provider, that inspire the creative team. • Support and develop new business proposals. Clients: Don Julio, 1800, Samsung, Néscafe, AMEX.

• Support and develop new business proposals. • Management of in-house and freelance research teams. • Development of communication, brand and marketing strategies. • Design, implement and run the branding, innovation and creativity workshops. • Concepts, trends and insights provider, that inspire the creative team. Clients: Ultracem, Procaps, Colpensiones, Mac Center, California.

• Analysis of qualitative and quantitative market research. • Synthesis of research into actionable consumer insights in communication. • Brand development and branding strategies. • Analysis, research and creation of concepts, trends and materials for the creative team. Clients: Farmatodo, Colombina, Grupo VA.

• Development of strategic plans based on qualitative and quantitative analysis of consumer insights. • New products trials. • Coordination, development, and analysis of a macro-project for one of the most important TV channels in the country. Evaluation of prime time and commercials. Clients: HP, Pfizer, Terpel, Caracol Tv, Colombina.