Juliana Agra Barbosa

Senior Rights Acquisition Analyst | Formats & IP @ Globo

About

For over 7 years, my professional driving force has been combining strategic logic with the creative pulse of the media and entertainment industry. I specialize in transforming complex data, market dynamics, and audience behavior into clear, actionable insights that support high-stakes decision-making.To me, data is only as good as the story it tells. My experience spans streaming, international rights negotiation, and leading cross-functional alignment across Product, Marketing, Legal, and Finance. I look at business challenges through both a creative and an analytical lens, a dual perspective that allows me to build solutions for complex challenges and deliver consistent growth.Currently, I am responsible the evaluation and acquisition of international formats and intellectual properties for Globo, the largest media group in Latin America. By blending market intelligence with strategic positioning, I help shape content portfolios that impact culture. My approach is deeply grounded in cooperation, and I continuously strive to foster respectful, positive work environments and secure win-win agreements that create value for everyone involved.I’m motivated by roles that connect data, marketing, and technology, especially within digital-first brands and streaming platforms where creativity and analytics thrive together.

Country

Brazil

City

Rio de Janeiro

Industry

Entertainment

Skill

Streaming, Transmissão ao vivo, Planejamento estratégico, Reality show, Comunicação Estratégica, conteúdo, aquisição de direitos, video on demand, Redação, Direção de arte, Streaming ao vivo, branded content, Vídeo sob demanda, Televisão, Mídia & Entretenimento, Gestão de contratos, Atendimento ao cliente, Negociação, Trabalho em equipe, Communicação estratégica

Experience

Senior Rights Acquisition Analyst | Formats & IP

Globo

2024-12 - Present · 1 yr 10 mos

Rio de Janeiro, Brasil

Strategic evaluation and acquisition of international formats and IP, aligning deals with portfolio and brand strategy Drive market intelligence and trend analysis across global content ecosystems Lead complex negotiations with international partners, balancing commercial performance and strategic fit Manage a contracts portfolio exceeding BRL 100M annually, ensuring financial and operational alignment Collaborate cross-functionally with Legal, Finance, and Marketing to structure and execute deals Improve internal data organization and reporting to support decision-making and visibility

Content Strategy Analyst | Globoplay

Globo

2023-3 - 2025-1 · 1 yr 11 mos

Rio de Janeiro, Brasil

Defined and monitored performance KPIs, translating data into actionable insights for Product, Marketing, and Commercial teams Supported portfolio strategy and content prioritization aligned with brand positioning Developed executive presentations to support leadership decision-making Partnered with Marketing on go-to-market strategies and campaign planning Produced performance reports and analyses to optimize content and business outcomes Acted as interim team lead, ensuring continuity of strategic initiatives

Rights Acquisition Analyst | Movies & TV Series

Globo

2021-8 - 2023-3 · 1 yr 8 mos

Rio de Janeiro, Brasil

Negotiated and acquired content rights for TV and streaming platforms Analyzed audience behavior and market trends to support acquisition strategy Produced reports and insights to optimize portfolio performance

Rights Acquisition Assistant | Movies & TV Series

Globo

2019-4 - 2021-7 · 2 yrs 4 mos

Rio de Janeiro

Negotiation and acquisition of film and series licensing rights for TV and streaming platforms Interface with independent market players and internal stakeholders Content evaluation and market analysis to support acquisition decisions Development of presentations to communicate insights and recommendations

Rights Acquisition Intern | Movies & TV Series

Globo

2018-8 - 2019-4 · 9 mos

Rio de Janeiro, Brasil

Data management and maintenance of internal databases and tracking systems Support in content registration and system updates (IBMS) Market research and data analysis to support team activities Preparation of reports, meeting notes, and corporate presentations

Marketing Intern

Sitawi Finance for Good

2018-4 - 2018-8 · 5 mos

Rio de Janeiro e Região, Brasil

Managed social media and digital content aligned with brand positioning Analyzed performance metrics (SEO, engagement, reach) to support campaign optimization