Julia Mazin

Supported marketing strategies with a strong focus on promotional planning and data-driven decision-making. Key responsibilities included: - Promotional Planning: Supported the development and execution of promotional campaigns, using data analysis to evaluate performance, identify what drove results, and recommend strategic adjustments. Also contributed with action recommendations based on the promotional calendar, optimizing campaign impact. - Metrics Analysis: Monitored and analyzed social media performance metrics, identifying opportunities to improve engagement and overall results. - Power BI & Reporting: Developed and enhanced dashboards and reports, generating actionable insights to support strategic decision-making. - Data Analysis: Tracked KPIs, identified trends, and contributed to the marketing team’s strategic planning.

Led strategic initiatives within the marketing area through market research, customer experience analysis, and data-driven insights. Key responsibilities included: - Market Research: Conducted in-depth market analyses to identify consumer behavior, trends, and business opportunities. - Customer Experience & NPS: Analyzed Net Promoter Score (NPS) data to identify loyalty drivers, improvement areas, and opportunities to optimize the customer journey. - Project Management: Developed the Cliente em Foco project, recognized as a Marketing Highlight at Saint-Gobain, mapping Telhanorte’s customer profiles and identifying key pain points, needs, and growth opportunities. - Data Analysis: Leveraged data and tools such as Google Analytics to monitor performance, generate insights, and support data-driven decision-making.

Responsible for strengthening the company’s online presence and increasing social media engagement. Key responsibilities included: - Social Media: Supported content calendar planning, community management, and the development of copy and posts for social media, with a focus on increasing brand visibility and audience engagement. - Audiovisual Production: Created visual and audiovisual content for social media, ensuring consistency with brand identity and enhancing the attractiveness of publications. - Events: Supported the planning and execution of institutional events, from organization to digital promotion, with emphasis on participation in RD Summit. - Project Management: Actively contributed to the company’s rebranding process, supporting the development and repositioning of brand identity and communication. - Market Research: Conducted market analysis and benchmarking to identify trends, references, and opportunities to improve communication strategies.

Founder and manager of an e-commerce business focused on selling soccer jerseys, responsible for all stages of the operation. Key activities included: - Business Management: Led end-to-end operations, including product selection, pricing strategy, supplier management, and logistics. - Digital Marketing: Planned and executed marketing strategies to attract and convert customers, leveraging social media and digital channels. - E-commerce & Dropshipping: Managed the online store through a dropshipping model, optimizing processes to ensure efficiency and scalability. - Branding & Design: Developed the brand identity and created visual content to strengthen the digital presence. - Performance Analysis: Monitored sales performance and customer behavior to identify growth opportunities and areas for improvement.