Julia Loureiro 🏳️‍🌈

Leading the Media and Performance teams, I am focused on delivering operational excellence and driving significant value creation for our clients. A key part of my role is to strategically identify new growth opportunities, develop proprietary methodologies and tools, and actively contribute to the origination of new projects.

Still working for Ypê, the largest CPG industry in Brazil but now with greater responsabilities and more focused on strategy and team management. • Creating comprehensive digital marketing strategies aligned with the company's overall business goals. • Overseeing the creation of compelling content that engages and informs, enhancing customer experience. • Working closely with other departments, such as BI, the content team and customer service to ensure cohesive marketing efforts and branding. • Managing and growing brand presence across social platforms, fostering community engagement and brand loyalty. • Staying ahead of industry trends and emerging technologies to leverage new opportunities. • Crafting targeted campaigns and personalized offers to drive immediate conversions and boost overall sales performance across all channels.

Marketing consultancy where I was part of a multidisciplinary team (BI, consulting, media, creative, CRM) exclusively working with the Largest Cleaning CPG in Brazil (Ypê), my scope included: • Create, plan and execute hypotheses with the squad to optimize the client's business; • Client relationship managing; • Planning, activating and analyzing full funnel strategies; • Ensure all media requirements are executed accurately and in a timely manner; • Manage changes on the strategy as needed to achieve business results; • Determine the optimal media mix given the nature of each particular opportunity and the client's business, historical data, budget and preferred advertising medium, taking into account client situations and priorities; • Carry out negotiations with media channels, contributing to the profitability of the operation; • Manage the media team alongside with the squad leader.

After the full merge of Essence Mediacom I was part of the team that relaunched Airbnb campaigns in Brazil after the COVID pandemic, we even manage to publish a business case with Pinterest due to the great strategy developed. This was my scope within the team: • Develop annual media plans for both offline and online media; • Analyze, optimize and manage insights into campaigns; • Managing the media team training and tasks alongside with the manager and director; • Ensure quality of platform operation and assist in solving problems; • Seek automation of demands and reports; • Support the manager in negotiations with the client and media partners.

Same team but with greater responsibilities: • Develop annual media plans for online media; • Analyze, optimize and manage insights into campaigns; • Managing the media team training and tasks alongside with the manager and director; • Ensure quality of platform operation and assist in solving problems; • Seek automation of demands and reports; • Support the manager in negotiations with the client and media partners.

Same enterprise but after a merge with Essence Mediacom, a global marketing company. Remained at the same team but now with new clients from the financial sector (Banco RCI and Banco ABC), in one of them we manage to publish a business case after a Branded Content strategy for bringing new customers. • Building monthly media plan with the goal of driving performance; • Execution of financial tasks regarding the media channels; • Presentation of campaign closing reports with the client; • Creation of internal training; • Management of activities for Jr. positions; • Participation in strategic meetings with the client.

Increased scope within the medium client team, still focusing on travel and fashion industries and 100% digital campaigns: • Building monthly media plan with the goal of driving performance; • Execution of financial tasks regarding the media channels; • Presentation of campaign closing reports with the client; • Creation of internal training; • Management of activities for Jr. positions; • Participation in strategic meetings with the client.

Still working with medium clients but focusing on fashion and travel industries (Calvin Klein, Costa Cruises and Club Med), the tasks changed a bit too: • Participating in strategic media plan building. • Managing a high volume of campaigns and introducing new channels (Teads, Taboola, UOL, Criteo, TikTok, Pinterest); • Training media interns; • Briefing creative lines for digital; • Analyzing different attribution models and campaigns data; • Communication with the main media platform contacts; • Close interface with tech team; • Participating on meetings with the client alongside with the leadership.

Same team as the previous position, still working with online marketing campaigns but with new tasks: • Report building; • Implementing media channels; • Managing budget and campaign KPIs; • Support the leadership in campaign planning; • Direct communication with the customer for tactical matters; • Day-to-day task management.

My first job at the marketing industry working in a 100% digital team with medium size clients where I was responsible for: • Implementing campaigns on Google, Facebook, Twitter e Microsoft Ads; • Support the analysts on report making; • Helping the team to manage campaign budgets; • Creating database for reports.