Júlia Greco Ferreira
Head of Organizational Excellence @ Voke
About
Executive in Strategy & Operations, with experience in high-growth contexts and post-M&A integration. I work on the redesign and implementation of organizational models that connect strategy, operations, processes, and people, transforming fragmented structures into integrated, clear, and executable organizations. My background includes environments that scaled rapidly in complexity, requiring strong governance, strategic prioritization, and disciplined execution. Throughout my career, I have led and integrated multiple strategic functions, including Organizational Excellence, Processes, Quality, People, Technology, and Customer Experience, driving initiatives such as post-M&A integration, organizational transformation, corporate systems implementation (SAP and Salesforce), function structuring, management models, continuous improvement programs, and leadership development. I bring solid expertise in Organizational Design, process architecture, governance, and performance management, with strong technical grounding in BPMN, management systems (ISO 9001, 14001, 45001, and 17025), Lean Six Sigma, and agile methodologies. I act as a bridge between strategy and execution, ensuring that strategic decisions translate into operations, behaviors, and sustainable results. My leadership style combines active listening, clarity of direction, and accountability, with a strong focus on collaboration, operational consistency, and value creation for the business, people, and customers. I strongly believe in the value of meaningful conversations as a way to exchange perspectives and reflect on strategy, operations, and organizational transformation.
Brazil
São Paulo
Information Technology & Services
Liderança estratégica, Coaching, Sucesso do cliente, Voz do cliente, Experiência do cliente, QoS (Qualidade de serviço), Satisfação do cliente, Desenvolvimento de equipes, Engajamento de pessoas, ITSM, Gestão de incidentes, Gestão de problemas, Planejamento da força de trabalho, Sistemas operacionais, Estratégia de Crescimento, Gestão de Performance, Escala Operacional, Governança e Orçamento, Desenvolvimento de Lideranças, Design organizacional
Experience

Head of Organizational Excellence
São Paulo, Brazil
→ Leads the Organizational Excellence agenda, driving the design and execution of organizational models, governance, and processes, in close partnership with senior leadership. → Acts as a bridge between strategy and operations, ensuring role clarity, decision-making flows, and execution discipline in scaled environments. → Structured the enterprise process architecture and risk governance, achieving a significant reduction in operational deviations and strengthening internal controls. → Leads the Organizational and Cultural Program, with a focus on leadership development, engagement, and operational consistency. → Implements management models and corporate systems (SAP, Salesforce, ISO frameworks, and EOS), enabling decision-making, performance management, and customer experience.

Head of Organizational Excellence
São Paulo, Brazil
Period marked by physical expansion, operational growth, and increasing organizational complexity, with direct engagement with senior leadership. → Led the Growth and Performance agenda, with accountability for Technology, Operations, People, Processes, Quality, and Facilities, as well as budget and payroll management. → Drove the company’s physical and operational expansion, including the opening of new units in São Paulo, Campinas, and Belo Horizonte, and the launch of the first physical retail location. → Led the implementation of corporate systems (SAP and Salesforce) across business units, establishing KPIs and monitoring routines for critical processes. → Built and developed multidisciplinary teams, with a strong focus on leadership development, people management practices, and performance metrics. → Contributed to the structuring of governance, budgeting, and incentive models, including the design of the Long-Term Incentive Program.

Quality Manager
São Paulo, Brazil
→ Took on managerial leadership of the Quality function, focusing on governance, processes, and operational performance. → Strengthened Quality and Process governance, expanding controls, KPIs, and executive routines. → Supported strategy-to-execution alignment, contributing to leadership decision-making. → Sustained standardization and continuous improvement initiatives in a growth environment. → Prepared the function for expanded scope, bridging Quality, Processes, and executive management.

M&A Integration Coordinator
São Paulo, Brazil
→ Conducted process, people, and systems diagnostics for acquired companies. → Planned and executed the Post-Merger Integration plan, ensuring operational continuity and cross-functional alignment. → Acted as a focal point for cross-team communication, ensuring clarity of roles and workflows. → Planned and monitored the handover of activities to permanent organizational structures. → Coordinated team training on integrated processes and operating models.

Quality Coordinator
São Paulo, Brazil
→ Led Quality and Process initiatives, structuring governance, KPIs, and management routines. → Implemented and maintained the Integrated Management System, ensuring standardization and regulatory compliance. → Developed and monitored operational KPIs, strengthening alignment between strategy and execution. → Led the Processes and Quality team, focusing on efficiency, organization, and continuous improvement. → Managed the area budget, supporting strategic prioritization and decision-making.

Quality Manager
CunhaLab
São Paulo, Brazil
→ Implemented and maintained the Quality Management System, ensuring compliance with regulatory requirements and internal standards. → Designed and led training programs and best practices, strengthening quality culture and operational compliance. → Developed and monitored quality KPIs, supporting decision-making and continuous improvement initiatives. → Managed risks and opportunities, ensuring operational control and mitigation of non-conformities. → Ensured regulatory and safety compliance, including internal safety programs and documentation with regulatory bodies (CNES, COVISA, and CRF).

Quality Analyst
Araçatuba, Brazil
Responsibilities → Managed the Quality Management System (QMS). → Oversaw the Quality Control laboratory daily operations, ensuring consistency and compliance. → Analyzed and addressed Non-Conformities, defining corrective and preventive actions. → Performed physical-chemical analyses in support of quality assurance activities. → Developed and implemented manuals and standard operating procedures (SOPs) for instrument operation and execution of analytical techniques.

Industrial Processes Intern
Araçatura, Brazil
→ Supported and operated industrial production processes, assisting routine activities on the shop floor. → Supported and operated quality control processes, ensuring adherence to operational and quality standards. → Conducted a technical study for starch and dextran determination in VHP sugar, contributing to quality analysis and process understanding.

Chemistry Teaching Assistant
Empresa ou organização Faculdade de Tecnologia de Araçatuba - FATEC
Araçatuba, Brazil
→ Provided academic support to students in the General Chemistry course, assisting with concepts, exercises, and laboratory-related questions.
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