julia barnard

marketing director with significant senior level experience

About

Strategic thinking, commercially adept, senior marketer that has personally delivered significant, measurable results to the business. Pride myself on strong leadership; of my department and as a member of the Leadership Team. Set direction with a clear vision of success, have excellent communication skills and have the confidence to initiate change. Key marketing experience includes: > brand strategy > brand positioning & target audience segmentation > brand communications ATL & BLT > channel marketing > NPD briefing & product range management > spokesperson for the brands Both UK and European experience.

Country

united kingdom

City

london

Industry

consumer goods

Skill

brand management, integrated marketing, product development, marketing, management, digital marketing, fmcg, creative direction, leadership, marketing strategy, marketing communications, social media marketing, team management, market research, project management, public relations, brand development, strategic planning, introducing new products, business decision making, strategic vision, trade marketing, strategy, leading positive change, advertising, segmentation

Experience

senior brand manager, wonderbra

dbapparel

2005-1 - 2006-1 · 1 yr 1 mo

product manager, wonderbra

dbapparel

2004-1 - 2005-1 · 1 yr 1 mo

European role included product range & product lifecycle management, NPD, photo shoots, model selection & imagery.

brand manager and assistant brand manager, wonderbra

dbapparel

2003-1 - 2004-1 · 1 yr 1 mo

account manager at advertising agency

swk partners

2001-1 - 2002-1 · 1 yr 1 mo

marketing director with significant senior level experience

career break

2014-1 - Present · 12 yrs 9 mos

marketing director

dbapparel

2011-1 - 2014-1 · 3 yrs 1 mo

* gt * Member of the Leadership team * gt * Manage the marketing department of 9 people, across 4 brands * Playtex, Wonderbra, Shock Absorber, Lovable * Key responsibilities * gt * brand strategy to ensure growth (sales, market share, awareness) * gt * set company direction, as part of the leadership team * gt * brand communications, particularly media, pr, digital & in-store execution * gt * solve operational issues * gt * manage agency relationships * gt * look for new opportunities within category & outside * gt * develop department through coaching & empowerment

head of marketing

dbapparel

2009-1 - 2011-1 · 2 yrs 1 mo

Marketing communications Brand repositioning

marketing manager, wonderbra and shock absorber

dbapparel

2006-1 - 2009-1 · 3 yrs 1 mo

* Includes a period of Managing Shock Absorber brand at International level * Consumer segmentation & target audience profiling * Brand strategy * New product development * Packaging & POS for all territories (International) * Website & digital marekting