Julia Alkemade

Tasks and responsibilities: • Creation and execution of brand, marketing and media strategy plans • Lead and secure brand guidelines across communication materials and product packaging • Set up and execution of consumer and shopper research • Grow and strengthen existing partnerships to increase brand awareness B2C and B2B

Lead trade marketing development plans and execution for key accounts, both offline and online • Set up and execution of POS materials, retail media and consumer research • Lead in coordination of sales and marketing plans across categories and teams • Set up and coordination of content creation process for trade marketing materials

Tasks and responsibilities included: • Coordination of new product launches and packaging improvements for Sun category by launching new sizes of our bestsellers and introduce Sun Lotion • Creation and implementation of marketing media plan for Sun with the SUN SEA WORRY FREE campaign across channels • Prepare top B2C/B2B trade shows for key international markets DACH and BE • Implementation of new brand guidelines across offline and online channels

Responsible for Sun and Face category. Tasks and responsibilities included: • Creation and implementation of marketing media plan for Sun category with SUN SEA SORRY FREE campaign and Face category with PRETTY PLANET PLASTIC FREE campaign with launch of Plastic-free Face Wipes • New product and packaging development to extend Sun category from 5 to 12 skus in 2022

Responsible for the creation and implementation of marketing plans of Silan and Laundry Additives brands Colour Catcher and Dylon. Tasks and responsibilities included: • Analyzing market and consumer data in order to create data driven insights • Report, evaluate, and communicate key brand performance metrics to local and international stakeholders • Assessing the business potential of innovations • Implementation of innovations with cross-functional teams and external stakeholders • Responsible for the marketing budget and expenses of Silan, Colour Catcher and Dylon

Responsible for the brand Karvan Cévitam • New product and packaging development with cross-functional teams and external stakeholders • Develop in-store and online activations Part of the CSR Benelux team.

Responsible for the brand Honig and delivered a packaging redesign for the Mexican range within 6 months. Part of the CSR Benelux team.

Planning and organization for the CEO.

Responsible for the premium private label AH Excellent for which I delivered a roll out plan for range extension in fresh and frozen categories.

Stadion suppoost

Master Thesis: Online Brand Communities - Grade: 8.0 Theories of Strategy Theories of Marketing Consumer Behaviour Marketing Strategy Branding Online Marketing Survey Design Database Research Quantitative Research

Bachelor Thesis: Product Packaging