Julia Zhu

My name is Julia Zhu, and I am excited to be an Account Manager at Fanstoshop. I have a strong background in business development and client management, and I am passionate about building lasting relationships and delivering tailored solutions to meet my clients' needs. In my role, I focus on understanding client challenges and providing strategic support to help them achieve their goals. My prior experience has equipped me with the skills necessary to navigate complex industries and drive exceptional results. Outside of work, I enjoy reading, traveling, and exploring new technologies. I believe in continuous learning and staying ahead of market trends to bring innovative ideas to my role. I look forward to working with my colleagues and clients to drive success for everyone involved.

1. Brand/Product Analysis: Explored automobile brands business strategies, management mode and digital transformation process. Selected 2 key players and summarized causation of price and quantity: --Price-Reduced Tesla: Benefit from creation of new manufacture process, by using big-scale die-casting machines and reducing quantity of components and parts. -Price-Increased BYD: Benefit from strong market requirement for new energy automobile, proprietary brand development, etc. 2. Customer Analysis: Analyzed Chinese new energy automobile users’ typical portrait and specification. Proposed 4 discovers by documents/data research and interviews from 50+ users, e.g.: new energy automobile users pay more concerns on 4 factors (Brand, Engine type, Safety, etc) and more scruple on recharge convenience and actual mileage.

Product Launch Research for Li-Ning Project: 1. Assisted Li-Ning in understanding the market performance of their new product launch and boosting sales. Compared Li-Ning's social media performance with 3 competitors (Anta, Xtep, and Hongxing Erke) across 8 platforms (Douyin, Weibo, Xiaohongshu, WeChat, etc.), created a word cloud, and summarized 16 optimization suggestions. 2. Data Analysis: Collected and analyzed voice/interaction metrics for Li-Ning's new product and 3 competitors across 8 social media platforms.

Information & Data Management, Visual Data Analysis, Enterprise Project Management

Accounting Management, Corporate Financial Report, Issues in Financial Report and Analysis (82/100)