Julia Wörle

Brand Strategy Development: Supported the creation of a new brand architecture framework for the FTI Group. Brand Framework and Tools: Contributed to the development of brand houses, frameworks, and tools. Rebranding Initiatives: Delivered the BigXtra rebranding including the new creation of B2C comms templates on time and budget. Visual Identity Implementation: Managed the development and implementation of a new FTI master brand visual identity. Multibrand Design Development Internal Communications: Led internal communications initiatives to ensure that all employees embrace the brand ethos.

Sales and Relationship Management: Developed and maintained relationships with touristic partners such as tourism boards, hotel chains, and airline partners throughout Europe. Drove sales of marketing cooperations. Trade Show Representation: Represented the company at trade shows and industry events, promoting FTI´s services and forging new partnerships. Co-Marketing Strategy Development: Created and implemented co-marketing strategies for joint promotion and marketing campaigns. Utilized a variety of channels including B2C, B2B2C, and B2B across out-of-home, online, social media, print, TV, cinema, radio, and OTAs. Collaborative Campaign Execution: Worked closely with the product management team to provide top-tier B2B partner support. Ensured optimal business relationships and drove mutual success by actively managing budgets.

- Coordination of Porsche direct sales at events & racetracks ( such as 24h Le Mans, Porsche Sports Cup) - Assortment planning and merchandise logistics

- Organization of airline events and Munich Airport GmbH events - Support in trade fair planning - Responsible for the event coordination with suppliers and the invitation process

- Editorial work - Coordination with the purchasing and online marketing departments - Quality control and optimization of online product presentation

- Editorial work - Coordination with the purchasing and online marketing departments - Quality control and optimization of online product presentation

- Conception of individual and group travel - B2B2C sales coordination

Focus areas: - Strategic Market and Sales Management - Cross-Border Competences at NOVA IMS (Lisbon), Market Research as major subject - Human Resources and Employment Law Bachelor Thesis: Sustainability in the Outdoor Industry (1,0)