Julia Spiriakina

Digital Marketing Specialist

About

I’m a digital marketer specializing in traffic, marketing analytics, and MarTech tools. I work with performance marketing, analytics setup, and marketing systems, focusing on making data clear, reliable, and actionable. Structure and order are essential in marketing. My core strength is building and improving marketing infrastructure — CRM integration, end-to-end analytics, conversion tracking, and reporting. I also coordinate marketing teams, working closely with traffic specialists, designers, SEO experts, and front-end/back-end developers. I participate in website development, oversee implementation, and make sure all teams are aligned with marketing goals and performance metrics.

Country

Serbia

City

Novi Sad

Industry

Marketing & Advertising

Skill

Marketing Operations, Marketing Analytics, Website Optimization, Digital Marketing, Marketing Attribution, Data Integration, Performance Tracking, Project Management, Canva, Roistat, Reporting & Analysis, Competitive Analysis, Target Marketing, Miro, Web Development, Contractor Management, CRM, CJM, Сontextual advertising, Analytical Skills

Experience

Digital Marketing Specialist

Ushkova team

2024-8 - 2025-11 · 1 yr 4 mos

Moscow City, Russia

• Launched digital marketing infrastructure from scratch for a cleaning services company, generating 18 qualified leads within the first 4 days and validating demand in a new online acquisition channel • Implemented end to end marketing analytics and CRM integration for a Dubai real estate project, helped to get 35% fewer bad leads and made sales response time 50% faster • Built a full digital marketing and analytics setup from scratch for a large eco hotel, helped the hotel reach 95% occupancy for the technical and official opening. Delivered an average CPL equivalent to €27, considered a strong result for the Russian hospitality market, and achieved positive ROMI within the first month of operations • Optimized traffic strategy and funnel performance for a hotel network during low season, increasing traffic by 40% and leads by 24% while maintaining acquisition costs

Digital Marketing Manager

Digital agency

2023-2 - 2024-7 · 1 yr 6 mos

Moscow, Moscow City, Russia

• Launched and scaled digital marketing for a suburban spa complex, including paid search, geo targeted advertising, and website redesign, doubling annual revenue and reaching marketing break even by the 6 month • Repositioned and repackaged the spa product and activated all major traffic channels, achieving a marketing payback of 400% • Built and scaled a full funnel acquisition strategy for bankruptcy and refinancing services, generating over 1,500 leads by the third month across paid channels and social media • Improved lead quality for an apparel e commerce project by restructuring campaign logic from generic acquisition to product level and behavior based targeting, increasing the share of qualified leads by 50%

Destination Marketing Manager

Tez Tour

2013-9 - 2022-4 · 8 yrs 8 mos

• Managed performance and pricing of a key travel destination, ensuring correct setup and display of tour products across internal systems and the website. Turned an unprofitable destination into a profitable one within a single summer season, reaching break even within 5 months • Conducted ongoing competitor and market analysis, including weekly price benchmarking, promotional monitoring, and pricing adjustments to maintain competitiveness • Coordinated with international offices to develop and position destination offerings, aligning product content, pricing, and market strategy • Led the launch of a new destination, including technical setup in internal systems, website content preparation, and coordination with content and regional teams