Julia Nielsen

- Manage daily operations for boutique fitness studios Strong + Bendy Reformer and Strong + Bendy - Handle all customer communications including CRM, incoming and outgoing outreach - Manage external relationships such as contractor agreements and bookings - Manage team of 20+ fitness instructors including cover, contracts, staff handbook etc - Set up and manage HR and Health & Safety compliance through BrightHR and BrightSafe - Manage inventory and control stock levels to optimise and maximise profit - Manage physical premises building and space - ad hoc duties such as building security, studio maintenance, landscaping, health and safety, and more - Research projects such as highest quality & cost-effective software and hardware, patents etc - Website building + content for 2 Squarespace websites

- Manage all operations for performing arts charity Diverse Voices: of grant-funded delivery programmes from PSHE curriculum facilitation to specialist performing arts programmes - Coordinate all logistical aspects of recruiting new freelance actors, dancers, musicians and creative facilitators – to do so I organise recruitment days every couple of months - Manage HR aspects including employment contracts for pool of 60+ freelance facilitators - Write up annual impact reports and submit to Charity Commission; organise Trustee AGMs, distribute reports; measure charity's impact - Recruitment & interviews; Line Manager for new HQ hires, manage HR & pastoral care reviews - Trained up as Designated Safeguarding Lead, training facilitators in safeguarding and managing safeguarding concerns and escalation - Business strategy ideation and planning, help set organisational benchmarking & team targets for performance reviews - Coordinate diary management for HQ team and creative facilitators - Main point of contact for delivery partners, school contacts, Council & Local Authority contacts Provide all administrative support necessary across charity's day to day management

- Coordinate marketing efforts including management of social media channels, content creation, email marketing, CRM, and more - Coordinate diary management for HQ team and creative facilitators; liaise with school contacts - Coordinate logistical aspects of recruiting new freelance actors, dancers, musicians and creative facilitators - Manage operations for performing arts charity Diverse Voices, including delivery programmes with our pool of 60+ freelance facilitators - Write up annual impact reports and submit to Charity Commission; organise Trustee AGMs, distribute reports; measure charity's impact - Provide all administrative support necessary across charity's day to day management

- Producer for MM Productions' 'Jekyll & Hyde' March 2023 at OSO Arts Centre - Publicist / Marketer / Publicity Designer for various productions including 'Human Animals' (SpaceTriplex Edinburgh), 'HMS Pinafore' (West Road Concert Hall), 'A Doll's House' (Howard Theatre), 'The Habit of Art' (The ADC Theatre) amongst others - Designer/creator of publicity material: posters, cover photos, programmes - Publicity and social media manager to maximise marketing strategy - Photographer & videographer for production material: head shots, photoshoots, trailers

I focus on expanding our current client base and further strategic development into global markets and sectors. I manage the day-to-day business of our sales and marketing branch, ensure high value customer relationship building & management across our customer services cycle, manage our content strategy and team of freelancers and lead our safeguarding team. My roles include but aren't limited to: - Conduct in-person C-suite level meetings, delivering pitches / presentations to larger groups, pitching the service in a personalised individual approach through careful research - Manage a team of content creators and freelancers to drive our content marketing strategy across the blog and all social media channels - Expansion of brand nationally and globally by growing client base into new sectors / industries - Deliver in-person and over the phone training and support for new and existing client teams - Create and progressively refine a customer services cycle, and a marketing-led sales funnel, using variety of tools to monitor audience behaviour to learn and refine - Create an online knowledge base for clients - Manage all social media channels of the business - Work closely with product development team to communicate bugs and build new product features based on feedback - Copy writing for our website and marketing materials, curating our tone of voice and ensuring consistency throughout - Approaching new partners and managing partnerships from start to end to deliver further value to our clients - Manage the marketing budget to test and refine new ways of creating business - Manage current national customer accounts, as well as new inbound inquiries and outbound - Main point of customer services contact for largest clients - Manage financial cycle of new and renewing clients - Spearhead strategic discussions internally to influence product development roadmap and future brand vision

Ensure a smooth and bespoke customer journey from prospect to renewal: - Expansion of brand by growing client base within the Education Industry - Deliver in-person and over the phone training and support for new and existing client teams - Create and progressively refine a customer services cycle, using variety of tools to monitor audience behaviour to learn and refine - Create an online knowledge base for clients A few achievements between 2019 and 2021: - Increased customer renewal rate from 56% to 92% - Exceeded targets every month by 260% on average - Sole SDR within the company fuelling company profits for ~18 months - Averaged ~295 new business clients per year

Account management roles such as but not limited to - Grow Guild's client base into new sectors - Use client feedback to influence business development within the company - Spearhead strategic discussions internally to influence product development roadmap and future brand vision - Use ideal customer profiles/personas in a dialogue with sector research to keep realigning product market fit as the product develops - Draw up individualised sales/pitch decks for a variety of sectors and use cases - Research target market segments and approach new clients - Perform product demos online and in person, pitching the service in a personalised individual approach through careful research - Onboard new clients and provide online/in person support to teams - Consistent ongoing support for client accounts, as sole contact within the company - Continually test product to keep on top of weekly app store updates - Complete sales and marketing courses Marketing and advertising roles such as but not limited to - Create content for the blog: write commissioned articles, design supporting infographics, write press releases - Edit, format and proof read content for the blog - Interview key thought leaders and field experts - Assist with curation of content and generate new ideas - Manage social media platforms LinkedIn and Twitter - Learn Ghost editor markdown, HTML/css coding for formatting - Contact press sources for coverage, as well as create online directory profiles for the company - Google Analytics training academy to monitor website traffic and audience behaviour, to influence SEO

Headhunted by Taylor Jones Partnership to work for Guild within the Sales and Marketing Team: - Draw up individualised sales/pitch decks for a variety of sectors and use cases - Research target market segments and approach new clients - Perform product demos online and in person, pitching the service in a personalised individual approach through careful research - Onboard new clients and provide online/in person support to teams - Consistent ongoing support for client accounts, as sole contact within the company - Continually test product to keep on top of weekly app store updates - Complete sales and marketing courses

• Responsible for Cambridge University’s largest student fundraising organisation with an annual turnover of £100,000 - 150,000, to oversee all business of the charity: finances, brand, legal, logistics, event organisation, etc • Manage an Executive Committee of 10 people, a General Committee of 52, and a Representatives Network of 90+ • Self-manage time on flex hours, payroll and pensions, taxes and finances • Negotiate sponsorship deals with corporate firms and local businesses, as well as source other fundraising • Plan, run and manage existing University-wide events on a large scale, introducing new ones where deemed appropriate, and determining effectiveness of existing structures • Identify areas of the business which are struggling or likely to encounter problems, and find remedies swiftly • Liaise with third sector companies and charities, volunteers, students, and social enterprises Achievements: - Overall 64.5% increase in fundraising totals in comparison to the year before - Re-structured entire organisation & roles to increase efficiency - Increased footfall at events by 160% on average

• Coordinate and manage the Publicity Team (five graphic designers and creatives) • Create publicity material (graphics, logos, photos etc) for Cambridge University’s largest student charity organisation • Post production of images in photoshop suites, and videos in editing and cutting software • Compile marketing strategy plans and campaign timelines Achievements: - Increased audience reach by 770% on average per month - Increased audience engagement per post by 990% on average per month - Increased views of video content by 5,120% on average per month - Increased page likes by 130% on average per month

• Design and produce publicity material: theatre posters, cover photos • Organise and execute thematic and theatrical photoshoots and head shots • Post production editing of photoshoot material, shooting film for trailers, production and editing of trailers • Publicise the show on social media • Design and compile programmes, send for printing with external companies • Contact newspapers, magazines & radio stations for previews, interviews & reviews • Publicise on social media • Take rehearsal and production photographs, and head shots

• Commission visual and creative submissions • Liaise with content creators • Edit pieces and articles • Create agendas for meetings, take minutes, send out reports • Organise printing of the publication with external businesses Visual Content Editor & Secretary of the Chronicle

• Create expansion strategies for newly implemented system (online startup events & ticketing platform) • Manage 10 different Freshers and Offer-holder Facebook groups, regularly post publicity updates from several accounts • Contact societies at Cambridge University and companies around Cambridge, liaising with them to introduce Agora's new system platform • Research the market for possible competition, compiling data/information, as well as suggesting how to improve Agora • Contact student charity organisations around the UK to offer Agora's platform as a collaborative effort to make money for charity through ticket sales • Consistently bug test the site and suggest improvements