Julia (Mellberg) Heneghan

Responsible for Reckitts Health portfolio of brands across Germany, Austria, Switzerland and the Nordics, including category leading brands such as Durex, Dobendan, Nurofen. A member of the Regional Leadership Team, I lead a 40+ person marketing team to develop and activate winning brand strategies, innovation and communication plans. Key achievements: - Transformation in data driven marketing and digitisation resulting in significantly increased ROI - Portfolio strategy and investment allocation delivering record breaking Market shares and successful expansion into adjacent consumer health categories.

Responsible for the RB Health Ecommerce business across channels (Marketplace, Brick and Clicks, Pureplay, 3P resellers, ePharmacy, plus new channels) in Europe, Turkey and ANZ.

Responsible for the mid to long term growth strategy and innovation pipeline for Core Disinfection globally, core segment of Reckitts Dettol/Lysol portfolio. Key achievements: - Doubled the core disinfection innovation pipeline versus previous 2 years - Led the strategic development and validation of a range of more sustainable NPD harnessing natural actives.

Responsible for the brand equity, positioning and communication strategy for RB’s germ protection portfolio of brands globally. Key achievements: - Led the development and re-launch of the Dettol/Lysol Masterbrand and positioning, resulting in a new global campaign ‘Protect like a Mother’ - Awarded Silver for RB’s Best Purpose campaign ‘Give Life a Hand’, for Global Handwashing Day 2014

Full P&L responsibility for the Fabric Treatment Category, including #1 Stain Removal brand, Vanish. Led the development and activation of 360 campaign ‘Vanish Tip Exchange’ - step changing both equity scores and market share. Winner of RB’s Global award for best advertising campaign 2013. Lead market for the development of the Vanish Gold innovation and responsible for the UK launch. Results: Share gain in excess of 1000bps plus significant GM expansion. Team: 5 direct reports, plus leadership of cross functional team.

Full P&L responsibility for surface care portfolio of brands, including leading brands Harpic, Cillit Bang, Mr. Sheen, Windolene. Leadership of brand team plus cross functional core team. Led the Cillit Bang Brand restage, product reformulation and new campaign, resulting in reversal of share decline and delivering growth ahead of targets. Led the launch of Harpic White & Shine - the brands first entrance into adjacent bleach segment. Overdelivered vs year 1 share target.