Julia LeBlanc

Director, Category Manager of Cosmetics @ CVS Health

About

I’m a Merchandising leader with a deep passion for building brands, discovering white space, and creating retail experiences that inspire customers and drive growth. As Director of Cosmetics Planogram, I focus on unlocking category potential through strategic assortment decisions, trend-forward innovation, and thoughtful risk-taking on new and emerging brands.I thrive at the intersection of strategy, creativity, and execution, partnering cross-functionally to bring ideas to market and deliver meaningful business impact. My goal is simple: push the Beauty category forward while creating value for customers, partners, and the organization.I graduated from CVS Health's prestigious General Management Development Program (GMDP) in 2023, a CEO-sponsored rotational initiative designed to develop future leaders. During this program, I completed three 18-month rotations across various enterprise functions, gaining valuable exposure to senior leadership. These experiences not only enhanced and diversified my technical expertise but also strengthened my leadership and foundational skills. More importantly, it broadened my proficiency in key General Manager competencies, preparing me to drive impactful business results.

Country

United States

City

Hartford

Industry

Health, Wellness & Fitness

Skill

Data Analysis, Product Road Mapping, Product Launch, User Experience (UX), Competitive Analysis, Health Insurance, Medicaid, Health Plans, Communication, Supply Chain, P&L Management, Merchandising, Product Management, Business Strategy, Retail, Omni-Channel Marketing, Consumer-Centric, Healthcare Management, Strategic Planning, KPI Implementation

Experience

Director, Category Manager of Cosmetics

CVS Health

2025-12 - Present · 10 mos

Senior Manager, Promo and Coupon Execution

CVS Health

2025-3 - 2025-11 · 9 mos

Responsible for promotional and coupon related activities for Beauty & Personal Care (BPC) categories.

Senior Manager of Merchandising, Consumer Health and Wellness | Supplemental Benefits

CVS Health

2023-8 - 2025-3 · 1 yr 8 mos

Hartford, Connecticut, United States

• Owner and led the Over the Counter Health Solutions (OTCHS) Rewards program, incentivizing health plan members to engage with healthy behaviors/actions. The goal being to drive traffic to our OTC products in the Front Store as members/customers (300k+) redeem their monetary reward.

Customer Experience Manager

CVS Health

2022-6 - 2023-8 · 1 yr 3 mos

General Management Development Program (GMDP) Rotation 3

General Management Development Program Associate

Aetna, a CVS Health Company

2019 - 2023-8 · 4 yrs

This program provides exposure across CVS Health's core businesses and offers meaningful rotations with a focus on business and leadership skills. As a program participant I have: • Built strategic consulting, healthcare analytics, and project management skills • Help identify gaps, recommend, and implement new and more useful ways to approach and improve products, processes, and service using business segment and function knowledge • Develop recommendations based on complex data and root cause analysis General Manager Competencies • Establish a Compelling Strategy • Achieve Financial and Enterprise Results • Build Talent and Teams • Develop Meaningful Relationships