Julia L.

• Managed campaigns for both Philips and AOC monitors. • Managed Esports events to raise gaming monitors awareness in target gaming market. • Collaborated with the influencers to increase product exposure and brand awareness in Australia and New Zealand. • Managed social media accouts with content creation strategies. • Leveraged co-branding activities with strategic alliance partners in ANZ. • Developed PR strategies and influencer programs to successfully raise product awareness and launch new products. • Presented ATL/BTL plans to key stakeholders within ANZ and HQ. • Managed channel marketing activities with vendors across ANZ market.

• Planned sales and marketing strategies in Biotech/Healthcare sector for Taiwanese market. • Leveraged marketing activities like VIP client events, localised marketing materials including thought leaderships to generate effective leads. • Contributed proactively to the teams marketing effort to continuously support a distinctive KPMG brand in the market, coming forward with ideas and the enthusiasm to investigate and apply the best practices. • Planned and delivered premium events/seminars with professionalism and integrity to collect over 20K combined potential leads.

• Planned global product marketing strategies in IT/Servers/Motherboards. • Managed global marketing operations including worldwide trade shows and developed excellent relationship with worldwide media partners. • Gained significant brand awareness through online and offline marketing activities for Datacenter/HPC product line across United States, Europe, and Asia Pacific region. • Communicated with cross functional teams to run marketing campaigns to achieve pipeline. • Worked with sales team to pitch new products to target customers.

• Planned and launched a brand new product line in 3 months, resulting in a sales increase. • Executed Rebranding program which got a 65% positive feedback from 80 worldwide distributors. • Led and executed international medical trade shows and related PR events in Europe and China. • Created and pitched the new product line with comprehensive position and promotion strategies.

• Responsible for pricing and executing digital marketing activities, promotion planning. Analysing data from sales, planning seasonal promotions which helped accurately boost the sales from target customers. • Developed market research and competitor analysis. • Created online marketing materials and ran campaigns to increase 60% sales volumes on e-commerce platform. • Slashed benefits administration cost 35% by negotiating pricing and expenses, while ensuring the continuation and enhancements for the service with all business partners.