Julia Halewicz

Health and wellness commerce contributor.

• Established the first-ever Internal Communications function at IDG, supporting corporate and business units through intensive strategic transformation and change management. Established vision and strategy, and operational foundation for collaboration with executive leadership team and business units. Trusted advisor to leadership. • Launched CEO monthly message, deliver virtual and in-person global Town Halls and content, established scalable best practices for functional units, responsible for copy refinement and creative delivery of board decks. Deliver and manage all internal communications from CEO and support HR, Finance, IT, Legal, and business units on day-to-day communication. • Co-launched first-ever IDG Global Volunteer Day in collaboration with CoreGiving and Blackstone partners. • Led rebrand of internal corporate unit to align brand visual identity with corporate vision and mission. Created video strategy and led creative on IDC Directions 2025 video content.

• Grew new business opportunities into $1MM average deal size with multi-year renewals. Award-winning strategy and creative execution for customers included Adobe, Microsoft, OpenText, and more. • Led 18-person global creative team through change management and strategic transformation to become a center of excellence supporting Marketing, Brand, Editorial, Events, and Customers. Established mission, vision, and strategy, designed organizational structure to support business needs and develop talent, digitized and streamlined operations, implemented business intelligence tracking, transformed culture and mindset resulting in improved quality, and delivered across all aspects of the business. • Rebranded and implemented 6 iconic B2B editorial brands across all touch points, reduced production time on tactical work by 66% through adoption of AI and building of scalable templates, delivered on $35MM in annual customer business while improving margins to 80%, redesigned and streamlined creative processes using digital platforms and new ways of working leading to improved internal and external customer sentiment.

• Grew and led new B2B business partnerships valued at $2MM+ annually for customers including IBM, Lenovo, and Domo. • Led creative delivery and established operational best practices for $15MM Intel Boundless Agility partner campaign. Successfully delivered 1000+ creative units and web experiences in 6 weeks.

• Led strategic transformation of Mashable BrandX content studio resulting in +45% YOY growth and $6MM revenue while improving margins. Global customers included Amazon, IBM, Qualcomm, Izod, Best Buy, and more. Established team KPIs, client and production processes, and business intelligence tracking, resulting in greater accountability and client satisfaction. Built database of writers, video producers, animators, photographers, and illustrators. Defined business and product models resulting in streamlined internal RFP process and increased attention on creative development. Recruited and managed 7-member team aligned to vertical expertise. • Built and delivered white space innovation revenue stream by crafting data-driven insights that drive product innovation resulting in repeatable model. Responsible for creating revenue and business models, sales forecasts, GTM, pitching, executing, and optimizing. Resulted in $1.1MM in revenue in one year. • Led Mashable’s 10th annual Social Good Summit in partnership with UNF, UNDP, and 92nd Street Y, yielding $850k in revenue and across six strategic client partnerships.

• Developed and executed integrated marketing campaigns on behalf of industry-leading B2B and B2C brands including Hyatt, Netflix, Best Buy, Duracell, Microsoft, and more. • Successfully rebuilt communication between sales and editorial teams resulting in monetization of existing editorial initiatives and increased pre-sale efficiency. Pitched and launched editorial franchises that grow audience and continue to deliver revenue. Implemented use of editorial and third-party insights in sales pitches.

• Led $25MM award-winning business and 8-member nationwide team of content strategists, writers and video creatives responding to RFPs in women’s lifestyle category for clients including eBay, L’Oreal Paris, Disney and Clorox. • Galvanized internal publisher and product teams to partner with studio on proactive opportunities, establishing Aol’s house of brands as a cohesive business opportunity. • Pitched, launched and operationalized global white label product attached to $17MM partnership with eBay, owning branded content P&L and global vendor relationships.

• Proposed study of audience content needs resulting in global Aol Content Moments study – a cornerstone of Aol’s content marketing toolkit. Productized editorial insights in collaboration with analytics and sales teams resulting in improved content performance and communication with advertiser partners. • Wrote produced stories and videos for Ford and Aol’s award-winning “This Built America” channel.

• Led first-ever brand newsroom for General Mills across 5 properties. Produced 100 articles and slideshows, and 100 videos. Developed and executed content strategy.

• Produced first-ever branded local Patch for Sony’s “Cloudy With a Chance of Meatballs” generating 1.45MM PVs during 4-week flight.

• Managed breaking news, weekend columnists, reporters, and photographers in Hudson Valley. Contributed digital lifestyle reporting.