Julia Feiler

•Collaborated with cross-functional stakeholders from copy, design and product to define product positioning and design omnichannel campaigns to drive growth and engagement •Headed email and site performance reporting, analyzing key KPIs and providing strategy recommendations to leadership •Owned end-to-end development and execution of an average of 40 digital and 10 in-store campaigns per month •Optimized email strategy through A/B testing which contributed to an 11% increase in quarterly email engagement •Developed comprehensive presentations for senior leadership, communicating strategy and performance of campaigns, and providing insights on how to improve future programs

•Owned QA processes and approval for all seasonal messages to ensure seamless execution, including QA of email and site content for North America markets resulting in a flawless deployment of over 150 emails over the 6-week peak holiday season •Managed seasonal content calendars, comprehensive of all digital and in-store activities •Created monthly competitive research analysis, tracking competitive landscape to provide recommendations and suggestions for brand messaging based on industry patterns and cultural relevance

• Implemented online advertising initiative on Google and Facebook • Led website design project that included developing web copy, managing A/B testing, and coordinating the communication between contracted web designers and web developers • Analyzed company’s mobile app performance metrics and presented findings in a weekly report, where we saw app engagement increase by up to 18%, retention rates increase by up to 32% • Conducted extensive market research to devise a distinct product and singular messaging from the crowded space

• Managed company’s local outreach program, serving as liaison between participating tenants, reviewing webpage activity and organizing findings into a database • Grew interaction with public by connecting with followers on social media sites (Twitter, Instagram and Facebook) that resulted in an increase of engagement during this year’s annual Tree Lighting event • Coordinated month-long special dessert promotion with 14 full-service restaurants during PIER 39’s 35th Anniversary Celebration which produced an increase in businesses’ sales • Managed over 400 charitable donation requests to ensure donations were properly handled

University Honors. Semester abroad in Madrid, Spain at Universidad Antonio de Nebrija.