Julia Dorn

Chief Product & Marketing Officer @ Petmate

About

Experienced global leader with demonstrated success in the consumer goods industry. Strong marketing professional skilled in Strategy, New Product Development, Portfolio Management, Consumer Insights, Process Improvements and Team Development. Translating consumer insights into new products--and even new categories—to drive growth for the business is at the core of what I do.  CONSUMER INSIGHTS & PRODUCT DEVELOPMENT – Substantial record of translating consumer insights to new products – ensuring robust roadmaps and building fact-based stories for both inside sales & trade.  PORTFOLIO MANAGEMENT & PRODUCTIVITY – Developed & executed annual line plans and product line logic assessments to ensure healthy portfolios. Goals to identify opportunities for line extensions, cost-improvement projects and pricing evaluations all to drive towards annual P&L improvements.  MARKET & COMPETITIVE INSIGHTS – Understanding macro trends and the competitive landscape helps drive broad strategic planning to ensure both long-range and short-term objectives are achievable.  LEADERSHIP & TEAM DEVELOPMENT – Focus on ensuring team is empowered and engaged through mentoring, self-evaluations, teaching and organizational planning.  MASTER DATA MANAGEMENT –Authored & implemented many data-related innovations over the years to enable employees to do their jobs more effectively and efficiently. Ensuring the data being used to make decisions is both valid & reliable and allowed for more robust analysis.  SPECIALTY & MASS RETAIL – Understanding the trade perspective is nearly as critical as the consumer to ensure both buy-in AND marketing support for the program. Demonstrated success working with national accounts like JoAnn, Michael's, Target, Walmart, The Home Depot.

Country

City

United States

Industry

Consumer Goods

Skill

Global Strategy, Google Docs, International Travel, Global Experience, Driving Results, Opportunity Identification, New Product Rollout, Business Case Preparation, Cross-functional Alignment, Accelerated Growth, Transparency, Teamwork, Project Management, Relationship Building, Coaching, Budget Management, Global Delivery, Communication, Multi-country, Product Strategy

Experience

Chief Product & Marketing Officer

Petmate

2025-9 - Present · 1 yr 1 mo

Arlington, Texas, United States

SVP, Product Management & Innovation

Petmate

2024-10 - 2025-9 · 1 yr

Arlington, Texas, United States

Driving growth through new product innovation, portfolio and brand management driven by consumer insights.

(Global) Vice President - Product Management & Marketing

Oregon Tool

2021-12 - 2024-8 · 2 yrs 9 mos

Portland, Oregon Metropolitan Area

Executive leadership position to develop business strategy, identify value creation opportunities across the product portfolio while leading a cross-functional team to drive growth and improve profitability. Added Marketing responsibilities in late 2022 focused on consumer insights, new product launches, trade shows and channel support.

Executive Director-Product & Portfolio Management

Springs Window Fashions

2020-9 - 2021-11 · 1 yr 3 mos

Middleton, Wisconsin, United States

Global Director, Category Marketing - Creating & Cooking

Fiskars Group

2019-6 - 2020-4 · 11 mos

Middleton, Wisconsin, United States

With mid-2019 global reorganization, promoted to global leader with profit and loss (P&L) accountability for Cooking and Creating categories; ~140M€ combined business.

Director, Category Marketing - Creating & Cooking

Fiskars Group

2016-2 - 2019-6 · 3 yrs 5 mos

Middleton, Wisconsin, United States

In a North American restructure, was asked to return to creating category to re-focus program and expanded responsibility to build our emerging Cooking business.

Director, Category Marketing - Garden

Fiskars Group

2013-5 - 2016-2 · 2 yrs 10 mos

Madison, Wisconsin, United States

Appointed by the President to accelerate growth employing consumer-based product development innovation, strong portfolio planning and pricing strategies and developing fact-based selling stories.

Director, Marketing - School, Office and Craft (SOC)

Fiskars Group

2007-12 - 2013-5 · 5 yrs 6 mos

Madison, Wisconsin, United States

Promoted to Director in 2007, over the course of the next 5+ years managed various parts of the School, Office and Craft business – taking ownership of the entire SOC portfolio in Sept 2009. Detailed category shifts: School, Office and Craft, September 2009-May 2013 | Scissors, Sewing & Kids, August 2008-September 2009 | Craft and Sewing Tools, December 2007-August 2008

Category Marketing Manager - Craft

Fiskars Group

2004-11 - 2007-12 · 3 yrs 2 mos

Hired as business moved from Wausau WI to Madison WI to not only to drive the craft tools category but also to build Madison team. Helped transform the focus from a tools company to a Craft company – focusing on the consumer.

Marketing Manager

MeadWestvaco (MWV)

2003-1 - 2004-10 · 1 yr 10 mos

Dayton, Ohio, United States

•Managed all aspects of legal pad business: including bid submission, new product development, packaging development and cost savings initiatives. •Developed & launched business notebooks category for Mead. Starting with consumer insights, created rapid pipeline fill of new products; some still in market today.

Product Marketing Manager

Centis (Duo-Tang)

1997-2 - 2002-3 · 5 yrs 2 mos

Paw Paw, Michigan, United States

Manufacturer of Report Covers & Pocket Folders, company was acquired by Esselte in 2002/2003. •Developed from concept through launch over 75 new products that drove $10M incremental sales. •Managed 700 sku portfolio including product development, packaging design, pricing and promotions.