julia beshanova

* Execution and follow up the Media Plan and Central guidelines for advertising in different types of media * providing of creative materials for advertising placement * coordination of Marketing (incl.Media) activity of Brand * maintaining and improvement of Brand’s marketing activity by communicating with HQ, Finance, Intellectual Property department, Customer service * reporting on competitors' activity and preparing market analysis.

* Transformation of Company's Financial statements on a monthly basis and reporting to HQ * analysis of brands' financial indicators * performing tax optimization procedures * providing analytical support to brands for ROI, sales and other indicators.

* Participation in audit engagements of financial statements under IFRS, US GAAP and RAP: * Performing standard audit procedures (all sections) * Taking part in planning stage of audits: documentation of business processes, identifying and testing system of internal controls * Performing overall analytical review * Auditing transformations and preparing audit reports * Auditing consolidation financial statements * Coaching of junior team members.

* Strategic planning of Brand's Media communication, execution and follow up of Media Plan in collaboration with Media agency * Media budget control * adaptation of international Brand's communication bench-marks for local terms of Russian market * coordination of special projects and other Media activity of Brand * optimization of SEM system and Brand's performance in Internet * analysis of competitors' activity * control over Brand's performance in all types of Media.