Julha Paiva

EMEA

ASICS account Supporting the entire media planning process across multiple categories for EMEA, digital and offline - from brief to post-campaign analysis and quarterly business reviews. Coordinating media planning deliverables and performance reporting for multi-market campaigns, including budget management, media delivery, and performance analysis to guide future decisions. Providing logistical support and overseeing project management, tracking workstreams, and ensuring project delivery. Collaborating with Specialist/Activation teams and media vendors to coordinate media recommendations and select the best proposals for campaigns. Assisting in the creation of strategic presentations and proactive initiatives to showcase insights, media best practices, guide marketing planning and share innovative ideas. Supporting campaign activations across multiple markets, including strategy, implementation, and optimization. Governing campaign taxonomy and setup requirements for activation and delivery. Managing finance and purchase order processes.

Worked closely with the Digital Marketing Specialist and the Social Media & Creative Specialist. In my internship I assisted the team in four different areas: 1. Digital marketing: Digital analytics and reporting: weekly and monthly reports, analyzing data from all the Heineken Experience channels (website, social media, customer reviews). I’ve assisted in the development of digital campaigns from strategy, idealization to production and activation. 2. Social Media & Creative: Coordinated the planning of the social media content calendar (content planning.) Organizing the content cadence and scheduling the content for various social media platforms and ensuring a consistent and strategic approach to engage the audience effectively. I was responsible for finding trendy and creative content (content sourcing & discovery) that aligned with the company's brand and target audience. This could include researching relevant influencers in social media platforms, exploring current trends, and identifying engaging content ideas. I also creatively brainstormed, planned and scheduled photoshoots and videoshoots to create content for the Heineken Experience social media platforms. 3. Brand Activations: Working directly in planning and executing brand activations to our guests at the Heineken Experience (project management). This involved brainstorming ideas, coordinating logistics, and ensuring a smooth execution of these activations. 4. Internal Events: I also assisted in organizing internal events such as Christmas Party, Family and Friends Day, etc (event planning). This involved coordinating venues, decorations, entertainment, and other logistical aspects to create enjoyable experiences for employees.

My primary role was to represent the brand across global events and ensure exceptional experiences for guests at the Heineken Experience. Daily tasks included; guiding tours and promoting the Heineken brand through storytelling. I worked across various operational areas; the tour, the flagship store, and executed internal and external events. One standout moment was my involvement in the UEFA Champions League Final 2023 in Istanbul.

LEF marketing & events organized the Summit for Amazon Web Services in multiple cities. In this role, I was responsible for coordinating the hospitality team and supporting at the events held in Madrid, Amsterdam and Paris.

Project management & on-sight work as the main point of contact at multiple hotels for guests, production, and VIPs. I was responsible for dealing with special requests from guests, some examples include: meeting room requests, late check-outs and general information about the MTV Awards. I worked closely with the hotel managers to deal with any administration related issues. Examples include: special room requests, VIP gift room drops, no-show reports and insuring updated information from MTV about the event was displayed correctly.

Freelance.Project management & hospitality coordination. Atlas Events hosted a VIP hospitality program for a top sponsor at the Winter Olympics in PyeongChang 2018. My role within the hospitality team was to ensure the smooth running of the operations within the hotel alongside my colleagues. Some of the challenges I faced were the constant changing demands of our VIP guests. This meant adapting to new circumstances and constantly having to think on my feet. Personal responsibilities included (but not limited to) preparing all the rooms within the hotel, creating guest premium packages, handling the private club room, the smooth operation of dinner parties at the hotel for the VIP guests, etc.

Extra Activities: Television Production (TV Series)

Activities: Academic Research Winner (American History)