Jules Kaiser

-Developed data-informed merchandising strategies, resulting in +4.2% Revenue, +10.6% CVR, and 1.9% AOV YoY in Q1, using insights from GA4, Power BI, and Heap. -Plan and execute weekly and monthly search updates to improve UX, optimize product placement, and drive engagement across key site areas. -Manage inline content scheduling across core pages, aligning with marketing initiatives and promotional calendars in SFCC and Fastr. -Collaborate with CRM and Email Marketing teams to merchandise featured products according to campaign briefs, ensuring cross-channel consistency. -Utilize Salesforce Commerce Cloud (SFCC) and Fastr for performance tracking, QA, and real-time content updates.

Built Equisite's competitive advantage while maintaining company integrity, image, and philosophy through consistent marketing campaigns. Ensured all digital marketing material was crafted with the company's products, vision, and branding in mind. Effectively utilized social media tools and software applications to create eye-catching marketing material. -Integrated Wix and Canva to design graphics and create effective email marketing strategies. -Crafted designs, floor plans, color stories, and a visually merchandised The Hamptons Classic booth with a sell-through rate of over 100% of the original sales goal. -Brand ambassador and visual merchandiser at AETA International Trade Show Market. -Implemented social media campaigns to increase retail sell-through, resulting in a 255% lift in sales, 38% new customer acquisition, and a 91% increase in website visitors. -Responsible for designing attractive virtual displays and incorporating functionality into the website redesign process.

Transferred and designed Riderzon.com eCommerce website to build a competitive advantage and increase brand image. Effectively delivered brand identity through digital merchandising, marketing, management of the marketing team, and managing the Meta Commerce Manager. Reached a lift of 200% of sales within the first six months. -Developed email campaigns and executed them via Mailchimp, resulting in total revenue of $17,478 in 10 months. -Created a luxury shopping experience with a user-friendly Shopify website and strong brand identity, resulting in positive growth of +10% in sales, +19% in orders, and +30% conversion rate in Q4 -Responsible for inventory management, while implementing a sale schedule for items of high stock with low sell-through. -Established and managed a social media marketing team to increase customer reach, sales, and social presence.

Maintained Match Made Stores' image while shaping brand standards through effective digital marketing. Evaluated trends and implemented new marketing techniques to increase the company's competitive edge, while delivering engaging and appropriate content for the targeted audiences. -Designed and monitored marketing materials for social media, emails, and website presence. -Scheduled influencers and models for shoots and content creation. -Between October to January, the implemented digital marketing strategy impacted engagement by 100%, from 338 to 788 accounts, increased reach from 7.1K to 16.3k, and online sessions grew 70%, from 841 to 1,229. -Excellent working knowledge of software such as Photoshop, Adobe Illustrator, Canva, Weebly, and Shopify Plus.

-Successfully launched an online boutique and donated $500 to nonprofits within the first year. -Designed all digital art and executed placement on clothing items. -Managed merchandise buying plans and design timelines for all products. -Managed financial organization and customer billing. -Budgeted buying plans and facilitated clothing brands with threading companies. -Designed content and strategized social media marketing for the best customer reach.

Researched marketing trends and data analysis to collaborate with sales representatives during procurement- related processes for the Winter 2023 collection. Coordinated purchases, to maintain inventory levels while forecasting future demand. -Developed and styled displays with a customer focus for storefront windows and sales floor, resulting in an 85% sell-through. -Facilitated allocation of product assortment to all four stores with 60% sell-through in two weeks. -Established and improved onboarding training packets for new hires. -Achieved 90% of sales goals with 5-star customer reviews, while engaging the sales floor.

-Developed and implemented social media campaign for the Spring Fling drop with 80% sell-thru in 8 weeks. -Ensured accurate and timely product fulfillment while maintaining effective asset management. -Resources pieces from inventory to display visuals and details of merchandise on e-commerce site for 66% lift.

-Designed and styled window displays to increase foot traffic and maximize sales -Constructed flat lays for content creation -Organized online inventory for Shopify -Organize online inventory for Shopify

Graduated Summa Cum Laude President's List