Jules Diaz Petta

Founded and operate a full-service photography studio specializing in fashion, branding, and creative portraiture for professionals and emerging talent • Direct end-to-end production for 50+ client projects annually, overseeing pre-production planning, on-set execution, and post-production delivery of 1,000+ final images • Produce high-quality digital and analog imagery, delivering consistent portfolio updates, digitals, and branded visual assets tailored to client goals • Collaborate closely with models, creatives, and creative directors to develop imagery that supports career development, brand identity, and market positioning • Lead visual storytelling and content creation for digital campaigns, generating 55K+ annual impressions and expanding audience reach with strong engagement from new audiences • Manage all business operations, including client acquisition, pricing strategy, invoicing, budgeting, and development of print and digital deliverables • Build cohesive visual identities across fashion, editorial, and personal branding projects, aligning creative vision with strategic outcomes

• Assist with photo production tasks in support of brand imagery and visual assets • Prepare garments and materials for shoots, ensuring styling accuracy and brand consistency • Support on-set workflow, including equipment setup, organization, and breakdown • Manage file handling, image organization, and asset preparation • Collaborate with creative and operations teams to support smooth execution of visual projects • Gain hands-on experience in fashion photo production, with insight into how imagery supports brand storytelling and e-commerce needs.

• Supported daily fulfillment and receiving operations for an independent fashion brand, ensuring accurate intake, organization, and processing of merchandise • Received, checked, and logged incoming inventory, maintaining clear organization and accuracy across stock systems • Prepared and packed customer orders with attention to detail, quality control, and brand standards • Assisted with inventory management, including tracking stock levels and flagging discrepancies • Worked closely with logistics and operations teams to support efficient warehouse workflows and meet fulfillment timelines • Gained hands-on insight into the operational side of fashion, including supply flow, order lifecycle, and backend processes that support brand growth and customer experience.

As the team photographer, I create and update model portfolios with a mix of digital and film photography, ensuring a balance of timeless artistry and modern market readiness. I work hands-on with models and the creative director to capture versatile looks that showcase individuality while aligning with industry and agency standards. From concept planning to final delivery, I provide polished imagery that strengthens a model’s professional presence. Key contributions include: • Shooting both digital and film images to expand portfolio range and aesthetic depth. • Delivering consistent portfolio updates, including digitals. • Collaborating with models to develop imagery that highlights versatility, branding, and career goals.

Assisted in instructing an analog photography course focused on black and white film. Supported students in mastering manual camera operations, film exposure, and development techniques. Provided hands-on guidance in the darkroom, helping students build foundational printing skills and understand the aesthetic and technical aspects of analog photography.

Individualized degree in Music and Psychology with a Social Work minor