juhee dubey

Led UX research for Sunrun’s customer app redesign resulting in insights on customer emotional states, goals and pain points. Proposed UX redesign for Sunrun’s sales pitch flow and talk track by synthesizing qualitative & quantitative insights.

* Privately Held * 51-200 employees * Design industry

Lead the studio’s research, insights and strategy discipline by collaborating with and, mentoring 5 researchers and designers. Manage complex projects with multiple work streams through the various steps of the user centered design process. This includes qualitative research enquiry, incisive insights mining, project strategy, customer/user experience mapping, personas, project leadership and stakeholder management. Projects include lifecycle management of a digital habit changing product with elements of product development and service design, finding portfolio opportunities for nutraceuticals, beyond the pill innovation opportunities in the area of oncology in Colombia, to name a few.

* Privately Held * 1001-5000 employees * Market Research industry

Led and managed a large scale innovation project in the area of dermatology, from research and discovery phase to development. Provided user-driven insights and strategic recommendations for product strategy and differentiation. The project resulted in the creation of a smartphone app for disease management designed with deep user understanding acquired through four rounds of rigorous user and prototype research. Mentored 3 researchers and designers in the craft of user research and supported them in their professional growth. Led two design thinking workshops with different teams, helping the studio in its mission to build a culture rooted in empathy.

* Supported project lead in designing research tools * Developed research proposals independently and in collaboration with senior team members * Conducted primary research in rural areas of India * Managed and coordinated all fieldwork activities * Managed a diverse team of researchers, designers and strategists to * Planned and organized collaborative synthesis and analysis workshops * Key Project: * Innovation for Rural Mobility: Increasing penetration for a leading telecom brand

Taught Modules: Strategic Management New Venture Creation Introduction to Business Analytics Innovation in Practice-1 Corporate Entrepreneurship Introduction to Entrepreneurship Research Methods: Quantitative and Qualitative Internationalization and New Technologies Family Enterprise Management Entrepreneurship in Practice Innovation in Practice-2 Dissertation topic: Role of National Culture in Entrepreneurship. The Case of Power Distance and Uncertainty Avoidance in India