Juha-Matti Raunio

Vice President, Head of film & Entertainment / Partner @ TBWA\Helsinki

About

I have 20-years’ experience from different marketing, sales and leadership roles. Currently I am working for the Finland’s biggest and the most awarded advertising agency TBWA\Helsinki as Vice President/Partner. I started my career at JCDecaux, then moved to FMCG company Mars before joining the pirates of TBWA/Helsinki. In other words, you can say that I have sold, bought and created content for media for the last 20 years. This has given me a great perspective to Finland’s media and marketing environment. During these years I have built extensive network and I can say that I know both today's and tomorrow’s CEOs and CMOs in Finland. I believe that everything between brand and consumer is media and brands should focus more on doing stuff! I am constantly looking new ways for brands to connect with their audience. If the creative idea is BIG enough it can be multiplied with effective PR through earned media. Innovation is combining two familiar things in a new way. In my case my superpower is the creative mind that loves excel. I consider myself as a very competitive team player who wants to leave a mark and make things happen. One proof of this “get shit done” mentality is our family business Von Elk Company that was founded 2013. My responsibility as a co-founder covered everything from idea to the execution as my wife Anette was our company’s only full-time employee. Von Elk Company launched a totally new category - sparkling glöggs into Finland Christmas 2015. Seven years later Glöet sparkling glögg is sold in Finland, Sweden, Norway and Germany - Sweden being our biggest market. Our drinks have won multiple international awards for the recipe and design, including IWSC gold 2022. Without any previous experience from the alcohol field, we have disrupted the industry by creating a totally new category and selling more than 1 000 000 bottles of sparkling glögg Glöet in Scandinavia. In 2019 Anora bought a minority share of the company and as of 1 September 2022, Anora owns 100% of the shares in the Von Elk Company.

Country

Finland

City

Espoo

Industry

Marketing & Advertising

Skill

Leadership, Recruiting, Business Strategy, Creative Strategy, Digital Innovation, Innovation Development, TV Production, Product Development, Finance, Digital Marketing, Integrated Marketing, Customer Insight, Media Planning, Marketing Strategy, Marketing, Marketing Communications, Digital Media, Creative Direction, FMCG, Trade Marketing

Experience

$TBWA\Helsinki$

Vice President, Head of film & Entertainment / Partner

TBWA\Helsinki

2014-8 - Present · 12 yrs 2 mos

Helsinki Area, Finland

I am a member of our management team and responsible for our in-house creative studio Screen\ with total 21 employees. I believe that everything between brand and consumer is media and brands should focus more on doing stuff! My goal is to create rapid growth on brand value through brand innovations and branded entertainment. I am constantly looking new ways for our clients to use media to be able to connect with their audiences. Our work like Välivesi, Land of Free Press, Smart Biscuit, #LIFEINHEL, Police anti violence outdoor campaign, Erinomanlaiset, Brändärit, Paulig Muki & Physical Cookie are living an examples of this thinking.

$TBWA\Helsinki$

Head of Client Services

TBWA\Helsinki

2012-1 - 2014-8 · 2 yrs 8 mos

Helsinki

Line manager for Project managers (5), Project directors (2) and Client Service directors (3). Client work as a Client Service Director, reports to CEO and a member of TBWA/Helsinki management team. Budget responsibility for 4.5million€.

Co-Founder / Chairman of the board

Von Elk Company Ltd.

2013-4 - 2022-8 · 9 yrs 5 mos

Helsinki

Von Elk Company was founded 2013. Our family company launched a totally new category - sparkling glöggs into Finland Christmas 2015. Seven years later Glöet sparkling glögg is sold in Finland, Sweden, Norway and Germany. Sweden being our biggest market. Our drinks have won multiple international awards for the recipe and design, including IWSC gold 2022. Without any previous experience from the alcohol field, we have disrupted the industry by creating a totally new category and selling more than one million bottles of sparkling glögg Glöet in Scandinavia. Check out our story here: www.gloet.eu 2019: Altia invests in Glöet https://altiagroup.com/newsroom/news-archive/altia-invests-innovative-sparkling-glogg-and-begins-cooperation-award-winning 2022: Anora acquires the award-winning Glöet Sparkling Glögg https://news.cision.com/anora/r/anora-acquires-100--share-of-the-award-winning-gloet-sparkling-glogg,c3640164

Client Service Director

The Integer Group

2011-3 - 2012-1 · 11 mos

Helsinki Area, Finland

The Integer Group is a world leader in promotional, retail and shopper marketing. We are all about turning shoppers into buyers. Integer Nordic is one of the corner stones of TBWA Helsinki/ and has strong focus on shopper marketing. Key priorities: Responsible of strategy and client service.

Marketing manager chocolate

Mars

2006-3 - 2011-2 · 5 yrs

Mars Finland Marketing manager, chocolate Since May 2007 Key priorities: P&L and Marketing responsibility of chocolate category ie. Mars®, Snickers®, Twix® and M&M’s®. Line manager responsibility for one direct report. Major achievements: Building sustainable business model for chocolate category within 3 years. Launch of world biggest confectionary brand M&M’s® into Finland Jan 2009. Mars Finland Trade marketing executive March 2006-May 07 Key priorities: Responsible of in-store visibility for all three categories chocolate, food and petcare.

Sales group manager for FMCG-group

JCDecaux

2004-4 - 2006-3 · 2 yrs

JCDecaux Finland Ltd. Sales group manager for FMCG-group 2004-2006 Key priorities: Five direct reports and ownership of FMCG sales budget. JCDecaux Finland Ltd. Key account manager 2003-2004 Key priorities: Account manager for ie. following clients Masterfoods, Unilever, Sinebrychoff, Gustav Paulig, H&M, Nike