Judit Chackal, MSc

Driving market awareness and adoption of LATRO's innovative RAFM solutions for MNOs and Mobile Money providers. As Director of Marketing, I oversee all marketing and PR activities to support LATRO's long-term growth. Proud to have played a key role in launching our new fintech-Mobile Money solution, which is already making waves in the industry. Spearheading the architectural design and implementation of LATRO’s AI marketing ecosystem. Building a future-ready infrastructure that leverages artificial intelligence to optimize workflows, enhance data analytics, and drive scalable growth. #MobileMoney #RAFM #GrowthMarketing #Telecommunications

Completed a 2-year Masters (MSc) in Marketing course with King's College London Business School, with a focus on blending theory, research, and practical exercises to stay ahead of the latest trends and techniques in the field. Exploring a broad and deep curriculum covering key areas such as consumer behaviour, marketing principles, strategy, and research methods. Building on practical experience and researched academic theory to expand the skills to identify and address diverse marketing challenges at local, national, and global levels while also delving into emerging topics like sustainability, Big Data utilization, AI and content generation. Modules included International Marketing, Marketing Theory and Practice, Consumer Behavior, Brand Management, Marketing Analytics, and more.

• Provided strategic marketing leadership for moving Edify from start-up to growth phase and executed the Go-to-Market strategy supporting the sectoral expansion from Higher Education to Enterprise Skill Training. • Developed and implemented the B2B marketing strategy and overall communication plans to position Edify.ac as the Virtual Reality based Training and Education leader. • Established the marketing department with a business-aligned marketing strategy and roadmap. Built, managed, and mentored a six-member marketing team comprised of video and graphic artists, CRM administrator, marketing coordinators, content writers and web designer. • Set up project management and cross-departmental collaboration infrastructure (Atlassian) for effectively optimizing marketing output for sales and product marketing. • Initiated and oversaw the implementation of a CRM system (HubSpot Enterprise) to optimize sales and marketing alignment, customer service integration and enable Sales and Marketing Automation. • Deliver integrated marketing campaigns to reach, engage and acquire B2B prospects. • Redesigned the user experience and site functionality to increase the number of software trials and optimize data capture. • Managed branding campaigns and event marketing initiatives from monthly Fireside Chats and Online events with Global audiences to Trade Shows and International Conferences. • Identified low-cost opportunities to increase visibility and drive website traffic through content marketing, SEO, partnerships, LinkedIn, and Google Ad Campaigns. • Conducted market research to adjust marketing strategy to meet changing market and competitive conditions and provide information to the executive team.

• Oversaw the re-structuring of marketing, communication and business development functions of the Reach MENA Group and sub-brands (SENSE-R, Travel Audience, LG CTV) to effectively reach and engage media agencies and direct B2B clients. • Established performance management and quality control for marketing, sales, operations, and product development processes. • Delivered traditional and digital marketing campaigns to drive B2B sales and customer engagement. • Implemented a new CRM system for marketing and sales automation, lead generation and funnel management. • Managed branding campaigns and event marketing initiatives in print, video, web and social media. • Delivered roadshows, workshops, and trade events to educate 500+ media buyers and corporate clients about new programmatic and digital advertising solutions and VR/ AR technology offered by the Reach MENA group. • Developed strategies to incorporate PR and thought leadership to further enhance the brand and build market share. • Developed industry-specific comms and collaterals and oversaw the structuring and branding of RFPs and new representation pitches.

• Established the in-house marketing department covering optimised performance and operational processes, long and short-term marketing strategies, and budget management. • Designed and developed creative branding strategies for new product lines, including creating brand guides for colour, font, message, and logo usage. • Set up and scaled digital marketing to increase the number of marketing-qualified leads by over 50% year-on-year. • Planned the successful launch of six new product lines, from collateral design, launch events, and trade shows to lead generation and onboarding workshops. • Managed the marketing, operations and logistics of local and international launch events, workshops, teacher trainings, and trade shows. • Managed the collaboration with The Ministry of Education (UAE) to run the first Zaner-Bloser National Handwriting Contest outside the US. • Initiated and project-managed the launch of a B2C eCommerce site for generating revenue from excess inventory worth over $200,000.

• Developed digital and direct marketing strategies for optimum lead generation and increased brand awareness for various SMEs offering B2B services, tailoring according to needs and resourcing. • Services offered included Brand and website updates, CRM and automated lead generation set-up, B2B blogs (SEO, content calendar and copywriting), Social Media Marketing, newsletter and email campaigns, PR, paid advertising strategy, event marketing and management. • Main achievements: ASK International Security Services: Capitalized on the emerging trend of wedding security and supported the development of partnerships with high-end venues, hotels, and event organizers. Collaborated with and coached the sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts, such as Chalhoub and Richemont Group, through account-based marketing and business development activities. GLDS (Content Marketing and Design Agency): Wrote and distributed articles in leading trade media to establish thought leadership (Motivate Publishing, ITP, CPI) Developed relationships with key industry events and award organizers (Lynx, Effies, STEP, Crystal MENA) to secure free PR opportunities and speaking engagements. Discover The World Marketing: Created the marketing strategy that drove UAE sales and brand awareness for Discover the World Marketing and its associated brands (including Holland America Line, Hyatt North America, CAESARS Entertainment, Hotels.com, and Grand Hotel Tremezzo) by strategically engaging key UAE tour operators through tailored branding and marcom campaigns and stakeholder management. Built relationships with key regional Travel Trade publications, such as TTN Worldwide and Hotelier ME, for PR, advertising, barter, and affiliate marketing opportunities.

• Managed all B2B and B2C marketing and communications functions covering the GCC, overseeing an AED 1.2M annual budget under the Mezze Associates Ltd. Representation contract. • Successfully launched the “Key to Monaco” VIP membership program aimed at High-Net-Worth Individuals in the GCC and reached a member base of 200+ in 3 months, 30% over target. • Developed affiliate marketing campaigns with key Luxury Consumer Goods and Travel brands, directly increasing brand exposure and savings on paid advertising. • Assessed market conditions for potential opportunities, and risk factors and provided monthly reports on performance, market intelligence and regional market trends to the Monaco Head Office.