Jude Anderson
Head of Digital Platforms @ Westpac
About
Currently serving as Head of Digital Platforms at Westpac, bringing experience in leading large-scale teams to deliver transformative digital products and services. Spearheaded initiatives that leverage technology, data, and customer-centric strategies to redefine banking experiences.
-
Australia
Financial Services
Business bank, E-Commerce, Lean Six Sigma, Board Level, Banking, Customer Experience, Process Improvement, Retail, Business Case, Mobile Strategy, Mobile Technology, Mobile Payments, Mobile Design, Project Delivery, Strategic Planning, Credit Cards, Business Analysis, Business Process, Financial Services, Payments
Experience

Head of Digital Platforms
Sydney, New South Wales, Australia
250+ member team across Data, Product Management, Design, Engineering, Solution Design, and Testing. Accountable for: ● Business Digital Strategy ● Banking platform for Business and Wealth Bankers (Digital Banker) ● Australian-first, Biometrics solution. Centralising identity for remediation and account origination. ● eCommerce for Business ● Major regulation programs, including ACCOR, Open Banking ● Instant Digital Mortgages for Westpac ● Eftpos Air, enabling merchant payments via Android devices

General Manager, Product & Delivery
Sydney, Australia
Accountable for strategic direction and end to end delivery of Grow’s holistic product offering. ● Core Platform 21.07 ● Member Online 1.2. Built the Member Online experience within 6 months ● 3rd Party Integrations ● Distributed agile team established and contract negotiated- Annual cost savings of ~$2m annually ● Built Product & Delivery team from ~13 to ~80 ● Implemented Agile Methodology ● Employee retention- Retained 80% of Tier 1 talent ● Restructured the P&D team- secured offshore agreement to continue with delivery under significant cost restrictions

Executive Leadership Roles across Digital, Mobile & Payments
Sydney
Accountable for driving the digital transformation of CBA’s retail banking experience across online, mobile, and emerging payments. Delivered market-leading digital platforms that became core to customer engagement, while scaling new business lines and operational efficiency. Key Achievements: ● Conversational AI & Chatbot (Ceba): Defined roadmap, business case, and delivery of CBA’s digital service transformation. Migrated ~XX.Xm assisted interactions annually to digital, operating at >150% of business case. Industry recognition with RFi Most Innovative Channel Experience of the Year. Recipient of CEO Awards OMNI. ● Mobile Apps & Payments: Created the Mobile Innovation & Payments team, launching the CommBank App and Kaching mobile payments. Grew to 4.4m+ downloads and positioned CommBank as Australia’s #1 Banking App, embedding sales & service capabilities directly into mobile. ● Digital Credit Cards Strategy: Designed and executed CBA’s first end-to-end Credit Card online strategy, doubling acquisition growth through digital channels and creating new online sales pathways that generated >50% of limit increase sales. Recipient of RBS ‘Ultimate Success’ Award. ● eCommerce & Business Process Digitisation: Earlier leadership in digitising CBA’s business processes and leading Lean Six Sigma initiatives, driving operational efficiency across frontline and online channels.

Consultant
XFACTOR Consolidated SDN. BHD.
Kuala Lumpur, Malaysia
Business process and change consultant operating in south east Asia and the middle east.
Jude Anderson's Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles

Find Emails
Access verified email addresses for your target contacts.
657M+ emails

Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers

More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.




