Juansi Vivo

Helping cycling and mobility brands navigate change, redefine growth and build relevance through strategic advisory and thought leadership. Current collaborations include 41 Publishing (editorial projects and think tanks) and selected European brands focused on innovation, strategy and storytelling within the cycling and mobility industries. Selected projects: • Strategic positioning and market entry advisory for premium brands. • Thought-leadership and content collaborations under The Ignored and The Brixen Papers. • Keynote sessions such as THX 25/26 Malmö, exploring the cultural evolution of cycling.

Seeing things from a different perspective. That's how we approach everything at Specter. We strive for exceptional mobility solutions that feel tailor-made. That's why we leave nothing to chance and scrutinize every detail of our bicycles. Developing, rethinking, discarding, starting over. Until every detail is right and harmonized with each other. Standing still is going backward. It's a cliché. But one that keeps us sharp every day. So that you can move forward.

Responsible for leading distributor business across all brands in the group (Orbea and Orca) in Europe. Exploring and identifying new business opportunities and opening new distribution channels. Enhancing and strengthen distribution network. Facilitating the onboarding of new customers, and working with them to grow sales and brand awareness in the market. Stabilizing and optimizing results in already existing markets. Adaptation to specific market needs of global commercial and marketing strategies&actions. Strong understanding of Customer needs in both BtoB and BtoC environments developing the customer promise and loyalty in global and local context. Develop and maintain relationships with the key Retail buyers to understand changes in personnel; current programmatic issues and future requirements for the Retailer. Attend key Retailer meetings with Distributor Sales Reps to support effective delivery of product training & key messages. Grow sales in a brand-consistent way and provide recommendations to expand distribution to new Customers in new channels. Ownership of assigned Distributor and/or Key Account quarterly revenue and sales plans. Schedule and conduct regular meetings with Customers to agree on strategic priorities; monitor & review progress against the quarterly revenue plan; and ensure comprehensive sales plans are in place and continually re-examined for all key Retailers in the market. Continuos market research and strategic input on channel expansion. Strategic input on product development and desired market price positioning to PMs. Timely and accurate revenue forecasting. Work with the Sales Coordinators and Product & Marketing Teams to create innovative sales programs and SMU’s that will capture incremental revenue at approved levels of gross margin.