Juan José Ugalde C.

I assist companies in working smarter by adding value and achieving results through Management as a Service (MaaS) or targeted areas of strategic planning and execution. Areas of services: - Strategic Planning. - Commercial Strategy. - Financial Management. - Operations Management. - People management. I have worked for companies with presence in Colombia, Costa Rica, Nicaragua, Honduras, Guatemala and Dominican Republic.

Strategy planning and deployment, responsible for total P&L and Plant Operations KPIs, for all product portfolio, 7 countries for +100 people. Team member and leader for initiatives for Latin America region. Integration of new brands / product lines including people, systems, P&L, with exceeding growth expectations in Revenue and Profitability.

Strategy planning and deployment, responsible for total P&L, for 3 Business Units, 6 countries, including HVAC products, Service, and Turnkey solutions. Several integration actions for corporate policies, procedures, financial and commercial reports. New Business Unit development and launch that improved revenue in +20%. Leading of several Business Development initiatives for all Latin America offices. Panama included as territory in 2020.

In charge of strategy definition for 4 Business Units, 6 countries, of all the systems, solutions and products from Schneider Electric. Commercial policy definition for multi-channel sales. New products launch based in market trends, needs and company global initiatives, with great growth in revenue, market share and profitability.

In charge of Project Sales Engineers of Central America. Analysis, forecast and decision making based in pipeline / funnel / hit rate KPIs for a Sales Team. Interaction and attention for C-level executives from end users.

In charge of 20+ Sales Engineers and Managers Team for Panama, Costa Rica and Nicaragua. Responsible for sales in 4 Business Units of the company, including medium voltage, distribution, automation, industry, and building products. Coordination with international offices (Spain, Australia, Mexico, USA, Canada, China) for projects in the region. Authorized commercial speaker for the regional office. Part of Central America Staff: Strategy definition for 4 Business Units and 2-3 Countries; coordination with Marketing, Finance, HR and Logistics departments. Forecasting for Sales in a yearly / quarterly / monthly basis. Every year sales targets were achieved or exceeded according to budgets. +50% growth in orders and +40% growth in sales in 3 years. Development of direct reports to new positions, according to new corporate divisions. CRM (Sales Force) Gold user (champion), for Sales performance.

HVAC, Building Automation, Fire and Security Systems sales, design and support for Central America. Key accounts development in Costa Rica, Guatemala and Central America, working with contractors (HVAC and electromechanical), integrators, consulting engineers, end users, developers and Project Managers. End users such as Abbott Labs, Bank of America, Grupo Agrisal, ICE, Four Seasons, Kimberly Clark, EPA, PINMSA, Imax, Trimpot, Best Western. Real Intercontinental. LEED reference support for Middle Americas Area (Andean region and Central America)

Sales and Marketing (public relationships, key accounts management, negotiation) for consultants, end users, electromechanical contractors, general contractors and distributors. Administrative labors as budgeting (control, plan), human resources and planning, and technical as building automation systems (Air Conditioning and Lighting Control, Fire Detection, Access Control and Closed Circuit of Television) quotation and design, systems and product sales.

Industrial Automation Project Engineer. Industrial Automation Sales Engineer. Chief Engineer. Programming Engineer.