Juan Fernando Betancur

I lead InGrill’s commercial expansion across the United States, with responsibility for retail channel development, strategic distributor partnerships, and execution of the company’s market entry and growth strategy. Key areas of responsibility include: • National and specialty account development and management • Distributor and sales representative network development • Pricing strategy, MAP policies, and margin structure • Sales planning, forecasting, and inventory management • Trade marketing, field activations, and industry events • Partner support and business development • Coordination of U.S. inventory, logistics, and fulfillment operations InGrill maintains active operations in the United States with local inventory and logistics support, backed by a strong track record across Latin America. Focused on building scalable, profitable, and sustainable commercial programs within the outdoor cooking category.

•Leading the brand’s global expansion into the U.S. and international markets •Designing and implementing the internationalization and omnichannel strategy. •Consolidating financial operations and structuring sustainable growth plans. Driving strategic partnerships with international retailers and luxury marketplaces.

•Restructured the company with over 230 employees and operations exceeding USD $12M. •Implemented inventory optimization (-40%) and improved profitability (positive EBITDA). •Led organizational transformation to modernize operational and financial structures. •Expanded and consolidated product lines in intimates, sportswear, swimwear, and loungewear, driving entry into new markets.

•Directed full textile manufacturing operations specialized in jeans and denim fashion. •Developed and implemented cost optimization and process efficiency initiatives. •Strengthened the value brand model (entry-level pricing) to ensure competitiveness in the local market. •Managed strategic partnerships with suppliers and distributors to expand national reach.

•Managed cash flow, debt levels, and banking relationships, ensuring liquidity and financial stability. •Implemented derivative hedging strategies to protect margins against FX volatility. •Designed and executed financial strategies across multiple business units. Key Achievements: •Achieved +129% revenue growth through effective cash flow control and financial leverage. •Optimized manufacturing overhead costs via financial instruments: 2018 → additional income of COP $1,516M. 2017 → additional income of COP $2,827M. •Led the creation and management of the U.S. distribution center, with an average stock of 80,000 units and sales exceeding USD $13.5M. •Designed a variable cost model that enabled continuous operational efficiency.

•Oversaw international logistics, foreign trade, and strategic supplier relations. •Directed inventory planning and management, ensuring full supply chain efficiency. •Managed international freight agreements with U.S. logistics operators and global shipping lines. Key Achievements: •Managed annual inventory of approx. USD $6M, ensuring uninterrupted production flow. •Secured efficient delivery of more than 300 TEUs per year through agreements with carriers and U.S. logistics partners. •Negotiated supplier agreements that generated savings exceeding COP $100,000M, optimizing raw materials and volume-based costs.