Juan F. Botero

Led the company from startup phase to $3M in annual sales Developed new workflows and hired talent for digital transformation projects Delivered successful digital projects, including mobile apps, custom integrations, custom ERP solutions, Salesforce and SAP integration and support, and AI applications Managed daily operations of 4 directors, overseeing a team of 30 contributors, including direct employees and project freelancers Crafted the annual strategic planning document and conducted quarterly business reviews Engaged in frequent interactions with the board of directors and President of the corporate group

Grew annual revenue from $1M to $8M and increased profit margins from 18% to 32% Expanded operations to Panama, Argentina, Peru, Costa Rica, Dominican Republic, and Turkey Grew the company from 14 to 120 direct employees and over 10,000 subcontractors annually Managed daily operations of 6 Directors, 7 Business Leaders, and 5 Country Managers Transformed the agency from an experiential marketing agency to a full-service marketing agency, consistently ranked among the top 5 agencies in the market

I was responsible for all the outreach activities of the church in Dallas Fort-Worth. Our goal was to have a positive impact in our local community by providing resources and opportunities to underprivileged and underserved groups. My daily job would include regular interactions with our partner churches and ministries in Rockwall, Garland, Mesquite, Dallas, Kaufman and in Mexico. I was also in charge of Lakepointe en Español, our Spanish speaking ministry in Rockwall, TX. Accomplishments • Launched Lakepointe en Español. • Launched the “Back to School Fair” with Helping Hands in Rockwall, TX • Launched the “Hope Clinic” in Garland, TX • Supported the “Genesis Center” in Kaufman TX • Supported “Cornerstone Church” in Dallas,TX • Supported “Mission Arlington” in Arlington,TX • Designed the community outreach program for the “Community Center at Lake Rockwall States” • Coordinated groups of volunteers for the constructions of the “Community Center at Lake Rockwall States” • Mentored Hispanic pastors from local churches, Mexico and Venezuela

I was responsible for the design and execution of the brand through all its channels. I was also in charge of launching a specialized division of mortgage lending for the Hispanic population in Texas. My goal was to develop as many commercial leads for our group of loan officers. Accomplishments • Design and Launch of the brand • Design and Launch of the website • Design and Launch of sales colateral materials • Creative direction of weekly radio show • Consultant for Fannie Mae of best marketing practices for the Hispanic Market

I was the owner of the biggest PADI Scuba Diving Center in Bogota, Colombia. I was in charge of the management of the business as well as scuba instructor both in Bogota and in the monthly trips we would organize to different destinations in the world. EcoDivers expanded to Isla Margarita, Venezuela in a partnership with my father where it has successfully operated until today.