Juan Diego Cordón

11406 Ventures is an operator-led CPG practice based in San Diego. We partner with founders, operators, and investors to take food, beverage, and consumer brands from idea to shelf — and from shelf to category. Most advisors hand you a deck and disappear. We're former founders and ops leaders who stay in the work past launch day. We sit with your co-packer, rebuild your BOM, and pick up the phone when a PO slips. If it can't be shipped, it's not a strategy. ▸ WHAT WE DO Innovation & Commercialization Benchtop to shelf. Formulation, co-packer selection, pilot runs, and launch readiness. Fractional Ops & Supply Chain COGS modeling, procurement, 3PL, capacity planning, QA/QC, and cost engineering. Product Lifecycle Management SKU rationalization, reformulation, renovation, and margin recovery. Go-to-Market & Demand Validation Retail strategy, velocity planning, channel fit, and trade planning across grocery, natural, club, and DTC. M&A Scouting & Advisory Diligence support, LOI through close, and integration playbooks for strategics and funds. ▸ THE TRACK RECORD $35M+ in retail revenue across the portfolio 10+ brands launched 20+ commercialized SKUs Work shipped across grocery, natural, club, and DTC ▸ WHO WE WORK WITH Founders preparing to launch or scale a CPG brand Operators who need fractional leadership across ops, supply chain, or commercialization Investors and strategics sourcing, diligencing, or operating portfolio brands Co-manufacturers and ingredient partners looking to formalize their commercial process Based in San Diego. Working with brands internationally. 11406ventures.com

SunDaze is a dynamic new line of ready-to-drink juice cocktails made with a patent-pending fermentation process exclusive to the brand. The SunDaze technology transforms fruit juice's naturally-occurring sugars into alcoholic refreshment while simultaneously lowering the overall sugars in the cocktail, producing one of the cleanest alcoholic beverages on the market.

At Ripened Ventures we apply fermentation technologies to poorly diversified fruits and vegetables to create extremely novel white-space beverages, naturally reducing sugars and calories all while crafting unique and delicious flavors.

- Two Research Initiation Grants. (1) Pablo de Olavide University, (2) Spanish National Research Council (CSIC). - Scholarship to study English at Texas Christian University, Dallas-Fort Worth, TX.