Juan Camilo Medina

I am a Digital Project Manager in a global B2B2C digital solutions and SaaS environment, leading end-to-end digital projects for European and international clients. I manage cross-functional and remote teams (developers, application engineers, QA, UX/UI, product, marketing and commercial) across the United States, Spain, Germany, Cairo, Dubai, Italy and LATAM. I lead digital project delivery from discovery to launch using Agile/Scrum while owning client relationships for key accounts in the United States, Spain, Germany, Romania and the UK. I coordinate technical integrations and service/content partnerships with brands such as A3 Media, Mediaset, Acontracorriente, Disney and Spotify with known telco and non telco clients such as Endesa, Orange and Vodafone. I am in charge of Implementing project governance, reporting and stakeholder routines to ensure quality, traceability and on-time delivery. Key achievement: Delivered Mondia’s first major implementation outside the telecom sector, expanding the company into a new vertical.

Digital Marketing Project Manager in an EdTech and online education environment, leading multichannel digital marketing campaigns and lead generation strategies for top global universities. Managed full lifecycle marketing projects from planning to post-launch, aligning with internal teams and client stakeholders. Designed and executed data-driven acquisition strategies across SEO, SEM, PPC, email marketing and localized content. Coordinated localization, QA and asset delivery for international academic partners. Ensured brand consistency, performance tracking and continuous optimization of campaigns. Supported high-profile programs for: Stanford University, Brown University, University of Chicago, among others, while mantaining direct relationship with key stakeholders in each of the universirsities I worked with.

In charge of developing and executing digital marketing strategies, planning and implementing campaigns across various channels such as email, social media, search engine marketing, and display advertising. Additionally, I collaborate with the content team to execute content marketing campaigns to drive engagement and brand awareness and the sales team to improve the lead generation process, website UX and overall selling process at all levels of the funnel. In charge of new client relationships and communications for all marketing project implementations

As a Digital Marketing Team Leader, I successfully built and led a high-performing Online Marketing team of six specialists in areas such as social media, Google Ads, UX, and ecommerce platforms. I fostered collaboration within the team to ensure the delivery of data-driven, innovative digital marketing strategies for our clients. I played a pivotal role in securing a major European client through strategic bidding, supporting the company's client onboarding and global digital advertising efforts. This involved leading client relations, strategy development, and execution across multiple regions. Key achievements include: Built and led a specialized team of six professionals, providing mentorship and leadership in social media, PPC, UX, and ecommerce. Developed and implemented successful digital marketing campaigns across multiple platforms, boosting brand visibility and customer engagement. Led client acquisition efforts, securing a major European client through a comprehensive digital strategy that targeted international markets. Created two multilingual digital strategies for clients in Europe and Asia, improving reach and engagement across diverse markets. Executed paid advertising strategies across multiple channels, optimizing PPC (SEM) campaigns and launching new initiatives for organic growth (SEO). Increased organic traffic through SEO optimization, implementing best practices to improve search rankings and website performance. Enhanced client relationships through regular communication, progress reporting, and aligning campaign objectives with client expectations. Activated new digital marketing channels, including programmatic advertising and advanced retargeting, to diversify traffic sources and increase conversions.

As the Product Manager for the insurance product line, I led the successful development and launch of two national life insurance policies, playing a critical role in expanding the company's product offerings and enhancing its market position. My role involved coordinating cross-functional teams and overseeing the entire product lifecycle, from initial structuring to full implementation, ensuring that all processes were completed on time, within scope, and aligned with company objectives. Key responsibilities included: Structured and managed the technical documents and product specifications in both English and Spanish, ensuring that all materials were compliant with regulatory requirements and successfully approved by the Boards of Directors of our parent company in South Africa. This process involved thorough coordination with international stakeholders and regulatory bodies. Led cross-departmental collaboration with teams from compliance, legal, finance, and marketing to ensure seamless product development and adherence to the necessary regulatory and operational standards. Oversaw the entire product lifecycle, ensuring that each phase—from development to market launch—was executed with precision and met the company’s high standards of quality. Ensured regulatory compliance, liaising with government agencies and boards to meet all legal requirements, while facilitating the smooth approval of insurance products. Played a key role in expanding the product offerings, contributing to the company's overall growth strategy and helping to enhance the customer experience by developing tailored insurance solutions that met market demands. Improved internal processes by identifying and addressing inefficiencies, which resulted in faster product launches and a streamlined workflow across departments. Collaborated with senior leadership to set strategic goals and develop roadmaps for future product innovations.