Juan(Nancy) Huang

Reporting directly to the General Manager (company owner), I lead BSM’s Global Brand & Overseas Marketing Department, managing a cross-cultural team across branding, digital marketing, academic engagement, and international exhibitions. Tasked with strengthening brand equity and accelerating market penetration in 100+ countries. Global Branding: Successfully launched BioRes brand internationally (0–1) and upgraded the Besmile brand, strengthening brand recognition and global consistency, and enhancing BSM’s positioning in digital dentistry. Market Development: Achieved +220% growth in qualified leads via SOP-driven exhibitions; directed BSM’s participation in 10+ major international trade shows (IDS, AEEDC, CIOSP, FDI) with a unified booth design, cutting costs and boosting brand visibility. Academic & KOL Ecosystem: Built international KOL networks, expert advisory boards, and education programs, reinforcing clinical trust and thought leadership. Digital Acceleration: Initiated global SEO/SEM strategy, multi-language social media campaigns, and digital content toolkits (videos, FAQs, patient education), increasing digital reach and conversion. Leadership & Team Growth: Reorganized the department into Brand Center, Market Center & Creative Hub, and scaled capabilities through the “TeamUP Growth” program, fostering cross-functional excellence.

Reporting directly to the CEO，Lead the Strategic Marketing and Planning Department, managing a team of up to 7 professionals, to drive the company’s marketing, branding, PR, and corporate culture initiatives. Oversee the creation and execution of integrated marketing campaigns, including digital marketing, social media, and traditional channels. Manage public relations (PR) activities to strengthen the company’s reputation and media presence. Drive corporate culture initiatives to align internal values with external brand identity, fostering employee engagement and organizational cohesion. Collaborate closely with the CEO and senior leadership team to align marketing strategies with overall business objectives. Monitor market trends, competitor activities, and customer insights to identify opportunities for innovation and growth. Manage departmental budgets, resources, and timelines to ensure the successful delivery of projects.

Develop and expand Marketing campaigns through a variety of Digital solutions & PR initiatives for APAC to drive brand awareness and leads generation.

Manage a Team of 5, take fully responsibility to champion digital proportions to strengthen brand awareness and drive incremental sales revenue in China.

Mainly responsible for the marketing of company’s agent brand Pfeiffer Vacuum in China. Customers include semiconductor manufacturers(TSMC and SMIC), scientific research institutes, food factory, chemical plant etc. Hakuto was established in 1953 specialized in manufacturing, processing, selling and providing after service for semiconductor devices, electronic components, electric equipment etc.