Juan García de Bustos

Director of Strategic Sales & Online Marketing EMEA @ iRobot

About

I’m a Senior Leader with extensive EMEA experience in Marketing & Sales with deep understanding for market requirements, customer needs and consumer journey across the Tech and Consumer Electronics sectors. Most recently, I have specialized in end-to-end EMEA B2C advertising campaigns, Ecommerce and Brand Management to drive double digit sales growth and increase brand share and RoAS. Throughout my career, I've found special interest and developed remarkable skills on Amazon Advertising ecosystems, where I've built up a +10 years career managing Paid Media strategy and execution in order to deliver $multi-million revenue targets in this channel across main EMEA territories. Main Areas of Expertise: • Leadership • Omni-channel EMEA Marketing • Digital EMEA Marketing • ROI Strategies • Multi-country Budget Management • Analytical Skills • Collaborative Problem Solving • International People Management & Talent Development • Stakeholder Management & Influence • Agency Leadership, Negotiation & Management • Project Management

Country

Spain

City

Greater Madrid Metropolitan Area

Industry

Consumer Electronics

Skill

In-Store Marketing, Merchandising, B2B2C, Lead Generation, Negotiation, Retail Sales, Amazon Marketing Services (AMS), Planning Budgeting & Forecasting, Competitive Analysis, Cross-team Collaboration, Advertising, Strategy, Media Analysis, Performance Metrics, Demand Generation, Brand Awareness, Performance Marketing, PPC Bid Management, ROI Strategies, Funnel Optimization

Experience

Director of Strategic Sales & Online Marketing EMEA

iRobot

2024-6 - Present · 2 yrs 4 mos

Madrid, Community of Madrid, Spain

Senior Digital Marketing Manager EMEA

iRobot

2021-1 - 2024-7 · 3 yrs 7 mos

Londres y alrededores, Reino Unido

I was promoted into this role to manage Paid Media strategy and execution across main EMEA territories. This inlcuded Full Funnel planning and optimization, featuring Brand building campaigns as well as performance media and Amazon Media ecosystems. Further organizational changes led me to manage all Paid Media channels accross EMEA with a yearly budget of +$15m. I oversee a multi-functional and diverse team making sure we fulfill Regional/Global guidelines while helping the business achieve its commercial targets.

Marketing Manager Spain

iRobot

2017-9 - 2020-12 · 3 yrs 4 mos

Madrid, Comunidad de Madrid, España

Adopted organizational transformation after a merger process to end up combining my former Marketing Manager role in Spain with increased responsibilities overseeing EMEA's organization strategy and execution on Amazon Media Services, including Sponsored Products, DSP and more.

Marketing Manager Spain

ROBOPOLIS

2012-10 - 2017-8 · 4 yrs 11 mos

Madrid, Community of Madrid, Spain

Consolidated the Marketing function in the Organization, leading a team responsible for a wide range of marketing disciplines. These included Communication, Trade initiatives, Full Funnel media activations, New Product introduction, Channel Management and others. During this period we consolidated the Brand as the absolute Leader for its category with solid double-digit growth and unprecedent market share.

Sales And Marketing Specialist

Global Electronic Solutions S.L.

2010-1 - 2012-9 · 2 yrs 9 mos

Madrid, Community of Madrid, Spain

Helped the Organization achieve consistent triple-digit growth by implementing Marketing initiatives including brand building and channel strategies.

Sales Department

Global Electronic Solutions S.L.

2007-10 - 2009-12 · 2 yrs 3 mos

Madrid, Community of Madrid, Spain

Established the Organization in the retail landscape in Spain by improving numeric distribution, growing sales, and implementing standard in-store initiatives.