Juan Cuello

MarTech Product Manager (Current role) MarTech PM owning Growth infrastructure, execution, and governance across Product, Engineering, Marketing, and Data, focused on tracking reliability, experimentation enablement, and scalable growth operations. - Lead and prioritize MarTech initiatives for a dedicated engineering pod, owning backlog and delivery - Provide technical decision support for Growth-related implementations and launches - Own tracking strategy, governance, and observability across acquisition and growth surfaces - Ensure data health through alerts, regressions, source-of-truth alignment, and bot mitigation - Manage growth data pipelines and integrations across Segment, Braze, Snowflake, Mixpanel, and Datadog - Oversee trait lifecycle management and data propagation reliability - Enable experimentation across Growth channels, including exposure logic, holdouts, and validation - Support paid media, affiliate, and partner tracking through integrations and APIs - Support privacy and compliance initiatives, including DataGrail operations and consent enforcement - Build automations for reporting, monitoring, diagnostics, and Growth efficiency - Act as a cross-team technical unblocker for time-sensitive Growth initiatives - Support Funnel PM initiatives, including pricing changes, geo pricing, GOVx, promotions, UX updates, QA, and launches Product Manager – First Impressions (Until Jan 2025) Product Manager focused on improving early user experience, conversion, and operational efficiency across high-impact surfaces. - Led CRO initiatives to improve conversion rates, UX, and user engagement - Drove site performance and speed improvements - Implemented SEO and media optimization best practices - Integrated tools such as Contentful and SiteSpect - Ran A/B tests and supported cross-team experimentation - Optimized referral program performance - Developed and refined event tracking to ensure data accuracy

• Drive strategic decision-making across multiple teams by providing actionable insights derived from data analysis. • Plan and execute marketing campaigns through a data-driven approach, ensuring effective targeting and optimization. • Manage comprehensive tracking systems for traffic, revenue, and app usage to monitor key performance metrics. • Develop predictive models for churn prevention, active user detection, and engagement metrics enhancement. • Design and oversee A/B testing initiatives, both on the web and in-app, to optimize user experience and conversions. • Take ownership of Mixpanel tracking and tracking plan design, ensuring accurate and meaningful data collection. • Create Stripe Sigma SQL queries for in-depth analysis, enhancing data-driven decision-making. • Craft and manage executive dashboards to deliver concise and impactful reports for C-suite decision-makers. Tools: Google Colab, Visual Studio, Google Analytics, Looker, Google Tag Manager, MixPanel, MailChimp, VWO, Odoo, Google Ads, Stripe, Stripe Sigma, First Promoter, Twilio, AppCues.

• Designed growth strategies to improve brand awareness, user acquisition, and retention. - Reduced churn rates by 6% - Improved trial to paid conversions rates by 10% - Reduced refunds by 8% in the last 3 months • Developed multi-channel marketing campaigns. - Conducted regular A/B tests to improve campaign conversions - Monitored campaign execution and deliverability - Led Airship implementation • Created and monitored custom reports to share insights and strategic recommendations with Product owners and C-suite executives. - Helped multiple teams resolve product issues through analysis and experimentation. • Monitored site's traffic -Led Google Universal Analytics to Google Analytics 4 migration • Managed the company’s cross-platform tracking plan - Responsible for creating and maintaining tracking for multiple paid and freemium products - Recently created tracking for the Free Hub product from beta to rollout readiness by working with developers, product teams, design, and QA. • Led multiple internal MixPanel trainings Tools: Google Analytics, DataStudio, Google Tag Manager, MixPanel, Figma, Hotjar, MailChimp, Airship, OneSignal, Reviews platforms campaigns.

Sales, Customer Care, and Accounts and Billing international team. Hosting Sales and Research. Handled over 5000 chats (with a 98% Success rate) and contacted over 3000 clients via email.

Created my own shoe company