Juan Carlos Mendez

Responsible for expanding OEM and private-label partnerships for a global manufacturer of metal furniture and storage solutions serving the North American market. Ceha USA is part of the international CEHA Group, known for durable metal furniture, lockers, office solutions, and storage systems produced through large-scale manufacturing operations. Key responsibilities include identifying new OEM opportunities, developing strategic partnerships, and supporting customers through product development, manufacturing, and supply chain coordination. Lead OEM business development initiatives, identifying and onboarding new manufacturing partners and private-label customers across multiple industries. Prospect and develop new accounts through industry trade shows, strategic networking, and direct outreach. Build and manage relationships with companies seeking contract manufacturing, OEM, and ODM solutions. Collaborate with customers to develop customized metal furniture and storage solutions, including office furniture, lockers, garage systems, and industrial storage products. Act as the liaison between customers and overseas manufacturing teams to ensure efficient production, logistics coordination, and supply chain execution. Support brand partners in launching new product lines by leveraging global manufacturing capabilities and scalable production capacity. Work closely with logistics and operations teams to streamline international sourcing, import processes, and distribution to the North American market.

Strategically plan to onboard Home Good buyers (ecommerce companies) and suppliers (manufactures and distributors) Lead market penetration for the B2B Marketplace website by meeting top executive and closing deals Strategically plan, find and onboard 3PL suppliers, Final Mile Delivery customers Identify and open new ecommerce plus brick-and-mortar stores to purchase from the B2B Marketplace Attend key national and international trade shows to prospect and meet with existing customers

Founded an international furniture sales and distribution company representing manufacturers across the U.S. East Coast and Latin America, while later launching a proprietary furniture brand and e-commerce distribution network. Served as independent sales representative for multiple international furniture manufacturers across the Eastern United States and Latin America. Represented Renwil (2014–2020) in the NY, NJ, and PA territory; appointed Key Account Manager overseeing major buying groups including Furniture Marketing Group (FMG), Contemporary Design Group, and Furniture First. Managed Latin American sales expansion for Renwil, including recruiting and overseeing a regional representative in Mexico. Represented Unique Furniture A/S (2015–2020) across the Eastern U.S. and Latin America, securing distribution with major Mexican retailers including Sears Mexico, Liverpool, and El Palacio de Hierro. Represented Bellini Modern Living (2019–2020) in Virginia and Maryland, expanding regional dealer relationships. Launched and developed a private furniture brand sourcing products from Brazil and Mexico, supported by U.S. warehousing and national distribution. Built an omni-channel sales strategy including wholesale distribution and e-commerce partnerships with platforms such as Wayfair, Amazon, Hayneedle, and Walmart.

Cultivation of partnerships with key accounts in Latin America and East Coast of the United States Administration of the sales planning, development, team, and account for Central and South America territories Provision of detailed reports and computational analysis of operational structures as well as recommendation on strategic plans to support executive leadership throughout the decision-making process Identification of new business opportunities and penetration of market by conducting proactive business reviews Management of sales agent recruitment and mentorship in specific territories Development of new products in each market in collaboration with cross-functional development teams Establishment of professional alliances with high-level executives while working with independent representatives Notable contribution in attaining approximately 25% growth in sales year after year Use of strategic approach in promoting brand effectiveness and product benefits, thus obtaining long-term account success Steering of efforts in increasing sales by 47% during first year of employment Creation of a brand in Central America and Mexico by opening a distribution center in Mexico