JR Ganesh

With a career rooted in partnerships, loyalty, hospitality, and experiential marketing, I specialise in building high-impact collaborations, scaling customer engagement programs, and driving brand strategies that deliver measurable business outcomes. From launching concierge-led loyalty and lifestyle programs for global brands like Visa, Mastercard, HSBC, Audi, Harley-Davidson, BMW, Standard Chartered and Tata Motors to supporting the rollout of new verticals at Swiggy, I’ve consistently delivered value through strategic thinking, ecosystem building, and strong relationship management.Currently, at Mahindra Holidays & Resorts India Limited (Club Mahindra), I lead Experience Curation under Strategic Initiatives, where I design and drive memorable guest journeys across the brand’s leisure ecosystem of 125+ resorts across India and international destinations. My focus is on curating scalable and differentiated experiences across culinary, spa, recreation, and destination-led activities that enhance guest satisfaction while driving ancillary revenue opportunities and strengthening the overall holiday experience.At Swiggy, I was part of the go-to-market strategy team for a new Personal Assistance, Travel & Lifestyle vertical, focusing on building the supply ecosystem and driving strategic partnerships to support the vertical’s growth and scalability.Previously, at Aspire Lifestyles, I led premium concierge-driven loyalty and lifestyle programs across India, overseeing high-value customer engagement campaigns and exclusive lifestyle experiences. I secured long-term strategic partnerships, retained 90% of key clients year on year, and onboarded marquee brands while managing both account growth and strategic alliances across the region.My experience spans luxury, loyalty, concierge, hospitality, experiential marketing, brand activations, and live media, enabling me to bring a versatile and business-first approach to partnerships and customer engagement. Whether supporting a new vertical launch, scaling a loyalty ecosystem, curating destination experiences, or driving high-value brand integrations, I bring a relationship-first mindset combined with strategic execution and commercial focus.